Angelika London: A Mix of Classics and a Spin on Trends

“I’ve seen that shirt three times today!” You may have had that thought when you were out and about, surprised to see that so many were wearing the same shirt. It’s human nature to want to fit in, but also be ahead of the fashion curve. Children’s clothing retailers that keep an evolving mix of trendy and classic garments know that they need both to appeal to customers. Classics are easy to spot, but the new and trendy are sometimes tougher. Whole careers are staked on finding out what’s hot this season, and the financial ramifications of not being on trend can be staggering.

One way to help trend spotting is to look to adult clothing lines and see what works there, scaling it down for a younger clientele. But this can take a lot of time and some guesswork. That’s why it’s beneficial to partner with companies like Angelika London, which not only combines the classics with artistic trends, but also helps buyers stay ahead of the newest fashion wave.

Angelika London is best known for satisfying its audience with glamorous adult clothing that walks the runway of Euro-cool. Fashion maven Olivia Anne Totman’s signature designs have graced the pages of Vogue, Essence, CWB and PBG. After studying fashion in London, Totman melded simple, easy-to-wear clothing with her own artistic talent.

Angelika London clothing is high profile and high demand. So when a segment of mothers began to clamor for couture for their kids, Angelika London was more than pleased to fill the need. Created with the same attention to detail, and spun from the same soft fabrics that the adult collections enjoy, the children’s clothing line appeals to the imagination. Boys’ and girls’ shirts are available in a rainbow of colors to allow for personal tastes, and are available in sizes 3 to 12.

Girls can bring their fantasies to the fore with the Magical Unicorn tee, a 100% combed cotton shirt. Many families with girls know that cupcakes and princesses rule the day, which is why the Cupcake Princess tee is a predictable winner. The Snake Girls Leggings are also popular, great for active girls to wear under a skirt or dress.

Of course, there are demur designs for the rough and tumble crowd, too. Boys can hoist the sails with the solid Skull & Crossbones tee, a nod to the era of the adventurous high seas. Those who are more mechanically-inclined may choose to go with the Boys’ Car tee, a durable cotton shirt with a blue racer.

European class both stays in style and establishes new trends: www.AngelikaLondon.com