It can be a company’s worst nightmare when a consumer is indifferent with respect to their product. If there’s nothing compelling to convince consumers to choose between one product over another, price or possibly the flip of a coin may decide the purchase. Branding instills confidence, manages expectations and is the foundation for establishing loyalty. Consumers seek out established brands, which in turn motivates retailers to seek out these brands to sell in their stores.

As the owner of No Slippy Hair Clippy ®, Annie Salyer is immersed in all things girly — bows, ribbons, flowers, barrettes, and fabric. But this mother of two boys isn’t complaining. “Honestly, I think most girls love hair accessories,” she says. “I grew up with four sisters, and we were always putting clips, ribbons and bows in our hair. I definitely have more of a passion now, especially after serving as the sole Hair Clippy designer the past six years.”

Cooking together has been a recipe for bonding and memory making with children for generations. Kids love stirring it up with Mom, Dad and Grandma. In addition to getting to “lick the spoon,” children learn about healthy ingredients, simple math, flavorful spices and basic cooking skills. However, as any good chef knows, cooking can make a fine mess! Aprons are therefore an essential “uniform” in the kitchen. Colorful aprons from Art•Style•Design Living can make kids (and their assistants) look and feel like real chefs!

The long, carefree days of summer have begun, with seemingly endless sunshine for outdoor fun. However, a few rainy days are always sprinkled in when families find themselves stuck indoors. Days of inclement weather provide the perfect opportunity for parents to bond with their kiddos, whether it be with lively board games, addictive puzzles, music-appreciation, or make-believe storytelling. The Giggle Guide™ presents entertaining toys and games from Uncle Skunkle Toys, JOOJOO, House of Marbles and P’kolino, that keep kids learning and bring families together for a refresher course in focusing on fun!