In marketing, perception is reality. Ironically, the perception of marketing is nothing like the reality. Marketing is one of the most underestimated and misrepresented activities in the business world. It’s often seen as superfluous and expensive. It’s often confused with sales and/or assumed it’s synonymous with advertising. Finally, it’s assumed that initiatives need to be tracked in order to justify each individual investment. In reality, marketing is one of the most important activities a business can conduct.

Bubbly children sporting bright, brilliant colors and dazzling fabrics are like rays of sunshine, generating energy and contagious, electrifying smiles. No one knows this chain reaction better than Brooklyn-based children’s apparel designer, Jenny Kim, who loves to mix and match colorful fabrics and prints in her fashion makeover of overalls for infants and toddlers. Her spirited Overall Baby crackles with snappy style and overall originality! Overall Baby has got it all goin’ on with bright colors and funky-fun fabrics, combined with the traditional comfort and long-lasting durability of dungarees.

The religious ceremonies of an infant christening, baptism, blessing, bris, or naming ceremony are traditional rites of spiritual initiation for baby, and shared celebrations for families. Baby’s white gown symbolizes purity, joy and new life, and is often treasured and saved as a family heirloom. In 1984, Little Thing Mean a Lot founder, Cindy Pack, recognized the importance of providing a touch of grace and beauty in the apparel that is an important part of a baby’s special religious occasions.