Feature Articles: Behind The Brand

For almost thirteen years, Pamela Neckameyer’s Juvenile Solutions has been looking for, discovering, distributing, and manufacturing a variety of products that are the solutions to common childcare needs. Specializing in baby feeding, bathing, and diapering products, Juvenile Solutions has developed a loyal retail and consumer following that looks to the company for the “next best thing.” Pamela recently gave The Giggle Guide^® an inside look at how Juvenile Solutions remains a “go-to” brand for both online retailers and specialty stores in neighborhoods nationwide.

In January, Bobux, the children’s shoe brand, celebrates its twentieth anniversary! Designers and parents Chris and Colleen Bennett invented the original pre-walker shoe in New Zealand to help their own child. Before Bobux, retailers and parents were largely not aware of the benefits of footwear for babies. Pre-walker shoes has become a growing product category worldwide, with many competitive brands touting their features and fashions. Bobux gives The Giggle Guide^® a “Behind The Brand” look at its company, from its first baby steps to the great strides it has taken in its product expansion and marketing to families around the world. We, of course, especially love the latest Bobux brand slogan: “Giggle & Grow… Naturally!”

After more than forty years in business, Elegant Baby has become one of the most recognized specialty baby brands. Offering a diverse collection of quality products in a wide range of categories and price points, from apparel, soft goods and accessories to gifts and keepsakes, Elegant Baby has kept up with the changing times in beautiful style! Elegant Baby shows great versatility, but holds true to its brand image and corporate vision, with both loyal retailers and consumers. Here, we get an insider’s look at the birth and growth of the well-known and respected brand.

Baby K’tan is the one-of-a-kind carrier with a double sling design that supports baby in eight different positions, without complicated wrapping or buckling. Michal Chesal shares her Behind The Brand success story and provides insights into her product’s development and growth. The Baby K’tan carrier’s unique design was first created to provide support and comfort for Chesal’s special needs child, and has since grown far beyond its original inspiration and purpose. This success story is one of hope, love and charity.