Feature Articles: Features

April showers bring… well, May showers. And June ones. And, well, the summer is just usually full of baby showers and your customers will be struggling to come up with something unique that’s also useful. Help them go beyond lame layettes and explore something totally new. Lima & Limon is bringing Pima cotton to America with fancy and fun footie styles. Make the choices easy with the Grow With Me! line of Spencer’s that takes developmental stages into account. Bring your customers to the next level with Baby Noomie, including a lightweight nursing blanket that will change women’s lives. Zippyz easy zip sleepers will wow at the shower.

From their earliest days, girls naturally cleave to dolls. Tiny tots get hold of that first, soft doll who often becomes a natural bestie, there at night as a soothing bedtime companion and around during the day to snuggle with or just be at a little one’s side. Grown up girls cherish special dolls given to them long ago by a parent, adored granny, aunt or friend and often keep them forever. We’ve gathered a tea-party worthy group of special dolls that will delight young ladies of different ages and stages from Bonikka, Pennymeade, Arianna and My Friend Huggles.

Pillows in the crib are a big no-no, but there are still plenty of ways that little ones can enjoy the soft, cushiony luxury of pillows in other settings. Back Buddy, Shuga Bebé Couture, Peek Away, and Baby-BeeHaven all have something new and different to offer to customers looking for nursing pillows and other comfort pillows for themselves or their babies. Whether they’re in the market for a luxury nursing pillow that complements their bedroom décor, a seat for a softer stroller ride, or a travel bed that converts into multiple baby care accessories, they won’t be disappointed by the products from these unique companies.

This spring and summer, as your customers become more aware of what’s on the labels of their clothes, proudly display Made in the USA. Marketing surveys are showing an increasing desire, in particular among Americans, to purchase products made in the States in support of American jobs, hand craftsmanship and durability. This label and the movement behind it has gained popularity and retailers can take advantage this summer with Flap Happy protective swimwear, airy dresses from Aria, joyous outfits from Giggle Moon and daring denim from Preston Miles Kids.

Take pride in what you sell by offering quality products that are safe for the environment, allergen free, and made here in the USA. All natural balms from Honestly Margo, adorable children’s clothing from reclaimed fabrics at Ode To Jeune, monster and bully protection with Spray ‘Em Away, and a variety of home accents from Samantha Grace Designs give retailers plenty of inventory selections. All options are from companies supporting the environment, helping charities, and creating jobs here at home. With such a variety to choose from, retail stores of all different types will find something that works perfectly on their shelves.

The quest for the perfect shoes can take a woman – and her wallet – on some interesting adventures. Many moms also want their little girls and boys to rock cute, stylish footwear that complements their outfits. However, there are always concerns that those cute shoes aren’t crafted to accommodate growing feet. Some can be too flimsy, flat, or rigid, which can be bad for foot development. Now, companies like pediped, Luv Croo, Momo Baby, Madie Jane and Andanines offer shoes that combine healthy foot support with beautiful designs.

There’s no better way to kick off the new year of buying and selling than at the NY NOW show, once again bringing thousands of presenters from around the globe. While plenty of these companies are no strangers to the game, this year’s show shines a light on the best fresh faces in the business. Whether a hot up-and-comer or a veteran of the industry, each company showing their wares at the Javits Center this year will have something unique to offer. The Multiples, Dsenyo, Milly Green and Papersalt are among the standout presenters. These companies all do something interesting to make life more rewarding for their young customers.

Parents have all kinds of tricks in their bedtime toolkit. From the perfect lighting – not too dark and not too bright – to the most relaxing rocking rhythms. Sounds also play a large role in getting a baby to go to sleep and stay asleep. There’s no lack of variety these days when it comes to children’s room décor and accessories; there’s something for just about every age group, taste, and budget. Elli & Nooli, Aloka Designs, Jay@Play, and Little Giraffe are among the companies and products that stand out from the crowd for their innovation and quality.

Some kids don’t want to participate in organized sports, they want to live on the edge. And for them there’s a whole world of adventure sports that can be set up right at home. Take for example, slacklining. GIBBON and Slackline Industries pioneered slacklining and continue to offer cutting-edge accessories. Skateboards and swings might seem more familiar to your customers, but classics have been tossed firmly into this century at Flexdex with lighted boards, and at Spring Swings with swings, ziplines and hang bars to encourage creative outdoor play. Help kids get fit in the most fun ways with new outdoor adventures.

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