Feature Articles: Features

Whether there’s a tropical vacation on the calendar, or a simple desire for escape, it’s not unusual for folks to take a trip to the local mall or boutique – or to browse the ‘net – for the latest beachwear. Surfing culture has contributed a great deal to modern swimwear, particularly among children’s wear designers. Kids are active, adventurous, and energetic, so they often need beach clothing that’s strong and durable. Kids are style-conscious, and want their clothing to project their laid-back cool. For all these reasons, surf-wear companies like Hang Ten Gold, M.N. Bird Co., Coral & Reef Beachwear, and Sand Dollar are all great choices for the little kahuna.

Thoughtful companies put as much time and effort into packaging as they do into their products. Why? Because the package is the first engagement with the customer. Good packaging draws shoppers’ attention by making items stand out. That’s the start of a sale. Each of these companies — Nawi Kids, Baby Essentials, ToeBlooms and Apple Park — employs well-thought-out packaging that engages customers. These companies offer terrific wares; the addition of creative packaging reflects each brand’s quality and image. Stock goods from these vendors and watch your customers channel their attention.

It’s not easy for babies to adjust to the bright lights, loud sounds and new smells of the outside world after having lived for 9 months in the warmth and safety of the womb. Swaddling can work wonders to keep a baby relaxed and happy. It allows babies to sleep securely on their backs, protects them from scratching their faces, and helps reduce the risk of Sudden Infant Death Syndrome (SIDS) by eliminating the need for loose blankets. SwaddleDesigns, Cuski, Kyte Baby and HALO Innovations all produce excellent products that make swaddling easier, safer and more stylish.

America is such a diverse country with so many points of view and traditions to draw on, it’s almost impossible to pin down one look and label it “American Style”. While we don’t have one standard look, we do have a set of ideals we’re known for, and these can be seen in the products we wear and use. Our love for wide open spaces is apparent in western wear like you’ll find at Cuddlestar. Our innovation is seen in the “Why didn’t I think of that?” simplicity of the The Little Lasso. Our respect for the innocence and beauty of childhood shines through in fashions from companies like Malley & Co. and A Little Annafaith.