Feature Articles: Features

Cool and cute things come in all kinds of packages, some big and some small. Shoppers delight in merchandise that serves a need while offering a great look. The Giggle Guide® introduces the best of current coolness, including items from Beatrix, B-Sensible, okiedog, MK Global and Naaya by Moonlight. The newest offerings from Beatrix are micro-cuddlies — cute little squeeze toys that can go with kids wherever they want via a chain and clip. Backpacks provide plenty of space to hold everything a child needs for a day, and are available in many of the same designs as the micro-cuddlies.

One of the most surprising changes many new parents face is just how long it takes to leave the house. What used to be a quick ritual involving throwing on shoes and a jacket, grabbing your wallet and heading out becomes a juggling act featuring diapers, toys, blankets, wipes, snacks, and of course, the baby himself! Most moms agree that a good diaper bag is the first line of defense against frazzled mornings. Companies like Oemi Baby, Diapees & Wipees, JP Lizzy and Daddy & Co. offer diaper bags in a variety of styles and sizes, so that just about any mom or dad can find what they’re looking for.

When your customers go to a baby shower, they don’t want to just give a good gift, they want to give a GREAT gift; one that the expectant parents will use, love and remember well into the future. It helps to be informed about which baby gifts are hot and trending right now. Mini Maniacs, Odette Williams, Wry Baby and Jaxxwear offer products that are modern, functional, super-cute, and sure to delight.

The ABC Spring Conference is an event that brings together a cross section of children’s specialty product retailers. The conference is unique because it’s not just a trade show; it’s an educational opportunity. This year, the ABC Conference took place at Disney’s Coronado Springs Resort in Orlando, Florida. Retailers who participated enjoyed beautiful surroundings as they expanded their entrepreneurial experience. There were some standout participants at this year’s conference. I Can Tie Shoelaces, Rhoost, Happy Kidz and Snuggy Baby presented products to enhance the health and well-being of babies and young children.

The ABC Spring Educational Conference will be held “Where Dreams Come True” at Disney World Resorts on May 20-22. The ABC annual spring event allows juvenile stores, manufacturers, reps and media to get to know more about each other and their industry. The juvenile industry has been built on dreams, and continues to serve and be inspired by families with new dreams. That’s why I asked several exhibitors these questions: “What are your dreams that have come true, or that you still have?” and “What dream product are you showing at the ABC spring trade show?” I received replies from Duux, MD Moms, Reflo, pello, and oogaa.

We are all aware that our country has economic problems and the job market is challenging. Merchants can do their part to help correct this situation by showing customers a wide variety of American-made goods. By selling products made in the U.S.A., you are supporting important safety regulations, helping the economy, protecting workers and helping to save environmental resources. The Giggle Guide® salutes four companies that produce fashion for kids, made in the U.S.A: Dillonger, Milly and Tate, Alivia Simone and Max & Bean.

With the unblinking glow of screens just about everywhere, many families are turning towards simpler times… and simpler means of entertainment. Simple toys like marbles and wooden cutouts encourage creativity. Simple craft projects inspire kids to explore their artistic senses and then utilize their personalized artwork in imaginative play. The attraction of simple toys and games lies in the ability to gently challenge, bring people together, and entertain. Companies like Maple Landmark Woodcraft, House of Marbles, eeBoo, and Seedling New Zealand are bringing some of the best in children’s products to generations of families.

With the intense competition in the marketplace, many business owners have turned to manufacturing in other countries in order to save money. However, overseas manufacturing has led to recalls of products that were found unsafe, and has hurt the United States economy with the resulting job loss. Manufacturing products in America helps to rebuild our economy and provide jobs for American residents. Customers that buy American made products know that standards and codes are in place to help ensure products are safe. Elizabeth Cate, UnBOWlievable, Fat Rat Family and PunkinWrap are four companies that are committed to manufacturing their goods in America with great pride.

While American “tweendom” is the most familiar type, Europe recognizes the tween years as a distinct developmental phase as well, and it is home to companies that target that demographic. Many of these companies are similar to their American counterparts, but have some unique traits inherent to European fashion and culture. Some American retailers have noticed that European-made products are big sellers, so they keep an eye on designers from across the pond to learn who’s who and what’s trending. Barbour, Caracoteen, molo and Mini Vanilla are among the hot companies that deserve a closer look.

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