Tiny Ginger™ is a New York-based baby and children’s multiline wholesale showroom that represents beautiful brands of clothing and accessories from the U.S.A, Europe and Australia. Each brand is carefully selected by Ginger Dhaliwal, who gained her global culture and fashion chicness through her extensive travels. As a mother, wife, and businesswoman, Ginger effortlessly brings elegance, class and modern hipness to her clients, with a touch of wit, wisdom, passion and an eye for style.
Most companies would be hard-put to identify the current economic season as a boom-time. However, there have been some bright spots in the current economy, largely thanks to small and medium sized businesses. It’s all about who you know and how you get your message out there, which is a long-standing reason that so many independent manufacturers foster relationships with experienced sales representative associations.Three sales rep firms that are thriving, Carolina Baby, The Coffs, and Annette & Associates, demonstrate how they help other companies flourish.
Eco-friendly, festive, and fun lines are now under one rep roof at Scoop, in the California Market Center under the direction of veteran merch mistress Heidi Ngo. Scoop Showroom officially opens August 8, welcoming buyers with cupcakes, champagne, and great buys. Here’s a look at the terrific brands that Heidi now reps in the West, including Junebug, Popochos, Paulina Quintana, Drama, So Rad, Lollypop Tots, PB Green Bags, and Emily Green.
When I emailed Marlo Poole of Carolina Baby Company with questions about her products, I received a reply within hours. I was impressed by her prompt attention. A simple gesture, but for a company as successful and as busy as the sales rep organization Carolina Baby Company, the ability to respond and communicate with clients, buyers, and press in such a prompt manner is a key tool in effective marketing. “Everyone gets a response from us the same business day,” Poole wrote, “and we’ve been told how important that is to our buyers.” Carolina Baby Company represents at least 25 brands, including Itzy Ritzy, Zoe B Organic, Four Peas, Bambino Mio, and Baby JaR.
Summer Place is a wholesale rep group specializing in high-end baby and children’s products. The sales organization has over 2000 active customers, and covers the Southeast territory, including Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, and Tennessee. Summer Place represents 30 different product lines. Owner Brittany Harrell says, “We strive to provide outstanding customer service to our stores through a consistent and dedicated sales rep team and a customer relationship management system designed specifically for our industry and our showroom.” Here, Harrell gives us an up-close, personal look into what makes Summer Place shine.
In Play Showroom, located at The California Market Center in downtown L.A., has earned a quality reputation as an experienced, trend-setting rep room. The spirited team at In Play enjoys plenty of laughter and good-natured fun, but is definitely there to “work it!” Owner Sandra Martinez shares all the praise and success with her team of hard-working sales reps. We recently met up with Sandra to discuss what makes her work like play, and most importantly, how she plays to win for herself, her associates and the manufacturers she represents with unsurpassed style.
LJBryn&Co. represents, markets and sells cutting-edge, hand-made and small-batch children’s products, in addition to big name brands. Sales Representative Lara Joy Brynildssen says, “I specialize in giving each unique brand the attention you would give it, if you were still out there marketing it yourself. Many of the brands I represent are family-owned companies and I understand the individual challenges those businesses face when finding their niche in the children’s marketplace.” Lara shares insights into her sales rep experience and what goes into making her firm, LJBryn &Co. successful.
Jim and Marlo Poole started Carolina Baby Company in November, 2007 after relocating from Southern California to the Southeast. They represent some of the finest baby and children’s gifts, gear, apparel, toys and accessories. They are well-known for “Poole-ing” their many resources and sharing their experiences to help their customers succeed.
Here, Marlo shares her insights on what makes for a good rep/manufacturer/retailer relationship, and what Carolina Baby Company does to build strong, and personal, business relationships.