Feature Articles: Road To Success

eeBoo is a woman owned, innovative toy company from NYC celebrating its 20th anniversary of making uniquely beautiful toys and intelligent gifts for children. Twenty years ago eeBoo’s founder Mia Galison was unwilling to choose between work and family; integrating the two, she forged an original path for herself, her husband and three children. Mia and her husband put in long hours and depended on the help of neighbors, friends, families, and babysitters, and they never separated their life from work. They wanted to encourage creative thinking, open-ended play, and meaningful communication in the products developed.

J.L. Childress Co. was started 30 years ago by Jan Childress. Today, Childress’ daughters Kate Doti and Sarah Gray are continuing to grow their mother’s legacy. “Jan’s needs as a working mom who wanted to breastfeed her daughters for as long as possible were the inspiration behind J.L. Childress’ first products,” Doti recounts. Childress first designed the Express Bag, which is a tote bag to carry breast pumps and the DuffleCOOL, an insulated bag with a reusable ice pack. J.L. Childress has grown to now celebrate 30 years and a position as a leader in gear accessories both in the U.S. and worldwide.

Thames & Kosmos continues to lead the charge in energizing young minds with a passion for STEM-related subjects. The award-winning company is set to release 26 new science kits including the Kids First Series, which introduces science to children as young as three, and a new collection of space-theme kits, which captures the spirit of the latest efforts from around the world to pursue space travel and exploration. In addition, the company will announce its expansion into the board game category starting with a carefully curated series of six, high-quality, German-style board games from the internationally renowned publishing powerhouse, Kosmos.

Over thirty years ago, Becky Cannon asked herself how she could provide natural care both inside and out for her future family. She spent the next three years studying and teaching young children about natural foods in Japan. There she had her daughter Emi. After moving back to the States and preparing for the birth of her second daughter, Mari, she missed the unique baby products she discovered in Japan. Soon, Cannon started importing diaper covers from Japan to make them available for other parents. Today, Cannon and her daughters are the mother-daughter owners of i play.®, as they continue to focus on creating the best baby-friendly products.

If parents could give their kids a boost in language skills at a very early age, would they try it? That’s the mission behind Creative Baby and its extended line of educational products that offers baby steps in exposing tots to phonics, foreign languages, geography and nature. Their award-winning foam i-Mats –– where pictures “talk” to youngsters when touched with a Voice Pen™ –– expand with two new play mats, Alphabet i-Mat ($29.99 MSRP) and Under The Sea i-Mat ($29.99). ABC Kids Expo (Sept. 6-10, Las Vegas) attendees can try out each of these pieces at Booth #3625.

Over thirty years ago, seven university students graduated and vowed to develop a company that would make a positive contribution to society. One graduate, Vitool Virapornsavan, was both an architect and the future founder of Plan Creations Co., Ltd. Since Plan Creations began, PlanToys has created innovative playthings for kids produced to meet the highest quality, safety and environmental standards. Today, the company employs over 1000 people, operates two subsidiary businesses, and is the first company in the world to manufacture toys from reclaimed rubber wood.

Shark Tank has been a Friday night viewing tradition of mine since its premier in August, 2009. Many children’s businesses have been on the program, so it is also a favorite for our industry. Recently, Betsy Johnson and her brother Berry Wanless pitched the “Sharks” to invest in their SwimZip brand of protective designer sunwear for a $60,000 investment and a percentage of equity ownership.

For observant Christian families, religious education is usually high on the list of priorities, and most know that education shouldn’t end in the pew or the parochial school classroom. Children learn important lessons about spirituality at home, with their parents and other family members as mentors. They can also learn through creative play and entertainment. Wee Believers, an Illinois-based company, is dedicated to teaching Roman Catholic tradition and values to the next generation, with the help of creative and engaging toys and games. Founders Joni and Steve Abdalla started Wee Believers because they felt that toys with a deeper spiritual message could fill an important need for faithful families.

If today’s business environment seems to be challenging, imagine being a young woman starting a business very shortly after gaining the right to vote in your homeland. The Roaring 20s were host to powerful men at the helms of companies, but a woman-owned business was somewhat of a rarity. This didn’t deter the vision of one woman, Madame Beatrice Alexander: her desire to create beautiful, quality dolls carried the Alexander Doll Company forward into the next century as a powerhouse in fine dolls and accessories. Now celebrating its 90th year in operation, Madame Alexander has spread joy to thousands of little girls, while generously supporting various philanthropic causes.

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