The Biz: Feature Articles

If you’re a manufacturer, then you will definitely want to get a copy of this winning recipe! The ingredients: product, pricing, packaging, positioning, place, promotion and people. Directions: Mix together in a way that’s unique to you and most meaningful to the marketplace. Results: A thriving business that chooses to employ a successful recipe, commonly referred to as the “marketing mix.”

Text messaging has become a mainstay, and its influence can be seen in fashions for even the youngest of kids. While really young children may not be doing the texting, their clothing buying parents are! The shorthand styles used for text messaging and the Internet are making a statement on children’s fashions from infancy through teens. Manufacturers know that hip parents have LOL fun with the text message fashion fad, and also favor natural, comfortable cotton fabrics for their children. The Giggle Guide® presents three clothing lines that are 2 good 2b 4gotten: Text Message Baby, dekoposh and FunZees by Sara Kety Baby & Kids.

A loving smile, a boo-boo kissed away, a helping hand in a time of need, and words of wisdom when it matters most are but a few universal examples of a mother’s love. Every day, mothers around the world give love unconditionally, yet they rarely take the time to do anything special for themselves. With Mother’s Day approaching, The Giggle Guide® reviews a sensational selection of gifts from Curious Chef, Aromababy, Scientific Explorer, and Made By Hands that gives kids and dads a chance to show Mom how much she is truly appreciated.

TV moms, with their perfect hair, flawless makeup, and seemingly endless free time, make motherhood look like a walk in the park. Of course, in real life, new moms find out all too quickly that the reality of motherhood can be quite different. Thank goodness for Mother’s Day! It affords a fantastic marketing opportunity for retailers to suggest products to pamper moms of all ages. A Mommy Comfort Pack from Mambino Organics, some bubble bath from little twig, an ultra-absorbent bath towel from Bamboo Moon and a luxurious American Terry Company robe can combine to create a relaxing, well-deserved and memorable experience for Mom.

Mommy Toolbox was launched by Mary Kay Holms in the Fall of 2008 after several years of watching her friends use less than ideal tools to attach things to strollers. She says, “I’m always looking for ways to make life easier and being able to strap things onto a stroller or your body leaves your hands free to take care of the kids.” Inspired to help other parents, she created the convenient Carabean clip. Mary Kay, based in Los Angels, gives us a “Behind the Brand” look at the tools of her trade and how she crafted her handy dandy company.

The All Baby and Child Spring Conference, to be held May 3-5 in Louisville, Kentucky, will feature speakers whose expertise, creativity, and experience can help retailers and others in the children’s industry grow and strengthen their companies. The conference has a full schedule of speakers, and each addresses a different aspect of business, from marketing and practical retail tips, to communicating and growing sales in the digital era.

The annual All Baby & Child Spring Conference, May 3rd-5th in Louisville, Kentucky, is organized to help children-focused business owners learn how to improve sales opportunities and network with peers. Industry experts are lined up to share their knowledge of merchandising, manufacturing, marketing and more! Guests will also have the opportunity to preview some of the hottest new products available in the children’s market. The Giggle Guide® presents a brief preview of some of the great things to be seen, including items from Con Leche Watches, My Spoon and Twelve Timbers.

Paying tribute to the good ole’ United States of America is important to many consumers, which makes it equally important for many retailers and designers. The following companies are proud to manufacture their clothing lines in the United States. Committed to helping the economy by employing locally, rather than outsourcing, and using top-quality and eco-friendly materials, Nay et al, Kandle Kidswear and Tralala are dedicated to providing the best and most fashionable children’s clothing.

Fall is vivid – everything is enhanced from the yellow, orange and red leaves falling on lawns to smoky smells wafting through the air. The season also brings cooler weather, and as parents get their children’s back-to-school clothing out of storage, they often discover that the kids have outgrown last year’s outfits and jackets. As the Fall 2010 wholesale buying season winds down, springtime gives retailers a last chance to plan ahead and be prepared for the “windfall” of new children’s apparel next autumn. Here are a few Fall 2010 favorites The Giggle Guide® is falling for from Attitude Pie, Alpha Industries, Llum, and Desigual.

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