The Biz

It probably comes as no surprise that Moms are the big shoppers in most families. However, Dads do play an important role, especially during the holiday season. ‘Tis the season for Dads to play Santa Claus! The Giggle Guide^® surveyed 26 mothers, living throughout the U.S. and Canada, about today’s children’s market and the products they purchase. The sixth question in our exclusive series asks…

What role does Dad play in the purchasing of children’s products for your family?

Bill Cook is known as the “Bullfrog” of Frogs Frills and Daffodils, a unique children’s clothing company with an equally non-traditional approach to design, brand collections, merchandising and sales strategy. Together with his wife and designer Mary, these grandparents have brought an original and successful approach to specialty stores that want to do business in a different, and for many, a better way. Innovations include $100 minimum orders, no pre-packs, and mix-and-match combo orders for styles, brands, and seasons.

“What’s for dinner?” is a common question uttered nightly by children with rumbling tummies. Savvy parents know that encouraging kids to help out in the kitchen is a great way to bond as a family and teach children about good food! Today there are several products available that take children from a “make-believe” kitchen to actually making delicious meals of their own. The Giggle Guide^® presents Sassafras, Growing Cooks and Dressing Up Dishes… a hot three-course meal of cooking sets and activities designed especially for children. Bon appetite!