The Biz

Michele Keeler is a triple threat in the design world, creating clothing, shoes, and items for the home. This is quite the impressive resumé for someone who became a professional designer by “accident.” It was 1996 and Michele was a single mom of two young children. Like many moms, especially those living on a single income, she faced the challenge of keeping her little ones in clothing that looked good and fit them well. Luckily, she had sewing skills and a good eye for fashion, so making clothing for her kids wasn’t just a task to endure, but a pursuit that made her happy.

Bottle feeding has been an issue throughout the ages: as early as 2000 BC, concerned parents were using a range of designs to deliver nutrition safely and effectively to infants and toddlers. Modern bottles are a far cry from their predecessors. A sincere desire to provide safe feeding solutions to parents has resulted in the creation of non-toxic products. Even the nipples have evolved from simple spouts to durable silicone nipples, designed to prevent gas and colic issues. Here are some top brands that provide parents with feeding solutions: Silikids, Bouche Baby, Cherub Baby, and Steri-Bottle.

In the world of children’s product designers there are many momprenuers and dadprenuers, but “aunt-reprenuers” are not unheard of. It’s not surprising; being around children on a regular basis, providing for their needs and hearing their hopes and dreams is enough to inspire anyone, especially if that someone happens to be a creative, talented soul. This was definitely the experience for Spanish designer Gemma Mases, the founder of children’s clothing company 1+ In The Family.

Nomie baby
Child to Cherish

The rise in allergies has had a dramatic impact on the landscape of families and fun time. Gone are the days when classroom cupcakes were the norm and children painted with whatever was handy. Glob founder Ashley Phelps understands sensitivities. As an artist, she suffered through skin irritation from paints, but just bore the trouble as part of her trade. However, life was about to get better: a friend who was developing a house paint from plants inspired her to investigate new, safe ways to color her world. She started Glob, and has been helping families with her non-toxic, environmentally-positive products ever since.

Few milestones are as important to parents as a child’s first steps. What’s on their little fearless feet during this time is crucial for development and safety. As studies continue to show the importance of keeping tykes toddling in soft shoes or socks, some can be too tight or too slippery. These four companies can keep little feet rocking without compromising security or fashion: Zuzii, Bubysums, Snowflakes and Sunflowers and Vs. Stuff.

There’s nothing like a celebrity endorsement to bring a company more attention and business. Problem is, these endorsements can be difficult to obtain, not to mention expensive. Luckily for children’s clothing company Busy Bees, they got a super star endorsement for absolutely free. Actress Gwyneth Paltrow mentioned them in her blog, saying that their clothing was the kind that her children “love to wear.” This shout-out was among the many reasons that Busy Bee is enjoying so much popularity right now, and with top-quality products and lots of good feedback, they’re likely to stay on top of their game.

SwaddleDesigns®
Insights Discovered

Often, when a company does good deeds or creates life-enhancing products, they benefit by getting increased media attention and positive word of mouth. It’s Business 101; when customers feel good about their experience with a company, they’re likely to buy from that company again and to recommend it to others. It also helps if your products are interesting and unique. Seeds of Happiness and Peace Passion Positivity are two companies that are getting plenty of good buzz right now.

Graphically clean and high on hipness, the newest offerings from typebaby are tee-shirts practically begging to be bought to gladden the hearts of those shopping for little ones. Transportation Tees sport cool designs of construction, driving and flying machines, each presented in an ultra-contemporary silhouette design. typebaby, which designs and manufactures garments in the “big shoulders” city of Chicago, came to life early in 2013, the brainchild of new mom and graphic studio owner, Lidia Varesco Racoma. She feels that creative shoppers can use merchandise from her collection to express the type of personality they see in their offspring.

Spring is just around the corner (it just doesn’t feel like it in some places!), and soon the air will be full of birds’ songs and croaking frogs. Green shoots bring back new hopes for a fresh start, and one great way to kick off the season is with earth-friendly pieces. Fred’s World, a Scandinavian company that produces attention-grabbing, comfy children’s wear, is poised for another blockbuster year. Part of the company’s attraction has been its very strict dedication to creating clothes that are wearable, adorable, and gentle on the planet.

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