The Biz

The fall leaves are blowing down the busy streets of New York and there’s anticipation in the air. Even in the brief lull between the summer tourist season and the explosive activity of the holidays, there’s still plenty to see and do, including ENK’s Children’s Club show. Between October 19th and 21st, the show will be bringing some of the world’s best children’s products and companies to the Jacob Javits Center. Coolibar, DeSalitto, Izzy & Ferd, and Junee Jr. have all earned their place at this year’s show. We wish them the best of luck and encourage you to check out the wonderful products they have to offer.

There are plenty of occasions when parents are in the market for good quality dress wear for their sons, but it isn’t always very easy to find. Most stores are awash in pretty dresses and accessories for girls through all seasons, but many of them have a relatively meager selection of dress shirts, vests and slacks for boys. Even when these items can be found, they’re often the same old same old, without many interesting touches to make them stand out from the crowd. Andy & Evan, Tailor Vintage, Dsquared2 Kids, and Cufflinks, Inc. are all about those defining touches that make an outfit special. These companies have what it takes to make boys into instant gentlemen.

Given today’s educational climate, many shoppers want a fun way to encourage kids’ interest in science, but so many games on the market are ultra-complicated and few appeal to all ages and generations. There’s a new brand, na2ure, bringing games that are gorgeous to behold, PhD-vetted and eco-conscious –– a triple positive whammy. The na2ure library includes three beautifully designed games that will fascinate your customers: the Ani-gram-it board game, Ani-gram-it To Go and ferret.

All Baby & Child, Inc. (ABC Kids Expo)
Bébé au Lait

Everybody likes to hear inspirational stories about a small business owner’s rise to success. An everyday Joe or Jane has an idea that turns into a full-fledged enterprise with thousands if not millions of units sold each year. While these upbeat overviews make readers feel good, they often don’t tell the whole story of the climb to the top, which can include failed prototypes, brutal schedules, financial difficulties, and all the other not-so-pretty aspects of being a new business owner. Sometimes, an entrepreneur finds that her business has become dormant and needs a complete re-start. That was the case for the owner of children’s clothing company Plum Pudding.

Our logo endorses the wearer as being in the know. The market is saturated with lesser quality at higher prices. Honesty has gone out of fashion.” Robert Godley, co-founder and designer, has honed in on their clientele’s basic wants and needs. Through this philosophy, he and his co-founder Robert Goldman have built Psycho Bunny. Psycho Bunny creates timeless wardrobe essentials that couple refined English tailoring with bold American design. They make key wardrobe pieces exceptional by focusing on only the finest materials, meticulous design and superior craftsmanship.

Cindy Cohn understands how much one meaningful gift can affect someone’s life. When she was 11 years old, Cindy received a gift of a shirt with her name spelled out in cute, colorful characters across the front. It quickly became one of her favorite possessions. Decades later, she still owns that shirt, and cites it as the inspiration for her company, Poseys People in Poses. The company, casually known as Poseys, offers a wide selection of keepsake apparel and accessories with unique, personalized touches. These t-shirts, pullover shirts, pillow cases and canvas bags are meant to reflect the hobbies and interests of the owner.

Playtime New York
Baby Banz Inc.

The understanding of waste in our garments is growing, and customers are starting to ask about the origin of their wardrobe. Kallio started as a consciously-minded kidswear brand out of Brooklyn, NY. After working in the fashion industry, Karina Kallio saw firsthand how much waste there was. Roughly 85% of textile waste ends up in landfills, enough material to recreate the Rocky Mountains. Kallio offers a respite from that reality by repurposing men’s shirts into unexpected modern classics that are wearable and delightful. Kallio is all about local, including sourcing high-quality fabrics that are hand cut in their Brooklyn studio.

So you’ve hired a PR/marketing firm, and you’re eager to see your company shine like the sun — great! But have you really fulfilled your end of the deal to ensure this is even tangible? What many businesses don’t realize is that in order to really get the bang for the buck with a PR/marketing firm, you have to equip the firm with tools and resources that will allow them to succeed in providing your business with lucrative results. Here are three fantastic tips that will ensure businesses get the most out of their firm…

Looking for that unique children’s gift that will be a favorite for years to come? How about a Butterscotch Blankee? While the monogram design trend is hot at the moment, Butterscotch Blankees’ founder Jodie Roth has always believed that a monogram is a timeless, classic feature, which is why she decided to make it the cornerstone of Butterscotch’s design offerings. Each product is available for the customer to choose between numerous design, color and monogramming choices. All products are handmade in the USA and wrapped for gifting like a Butterscotch candy.

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