The Biz

Everybody likes to hear inspirational stories about a small business owner’s rise to success. An everyday Joe or Jane has an idea that turns into a full-fledged enterprise with thousands if not millions of units sold each year. While these upbeat overviews make readers feel good, they often don’t tell the whole story of the climb to the top, which can include failed prototypes, brutal schedules, financial difficulties, and all the other not-so-pretty aspects of being a new business owner. Sometimes, an entrepreneur finds that her business has become dormant and needs a complete re-start. That was the case for the owner of children’s clothing company Plum Pudding.

Our logo endorses the wearer as being in the know. The market is saturated with lesser quality at higher prices. Honesty has gone out of fashion.” Robert Godley, co-founder and designer, has honed in on their clientele’s basic wants and needs. Through this philosophy, he and his co-founder Robert Goldman have built Psycho Bunny. Psycho Bunny creates timeless wardrobe essentials that couple refined English tailoring with bold American design. They make key wardrobe pieces exceptional by focusing on only the finest materials, meticulous design and superior craftsmanship.

Cindy Cohn understands how much one meaningful gift can affect someone’s life. When she was 11 years old, Cindy received a gift of a shirt with her name spelled out in cute, colorful characters across the front. It quickly became one of her favorite possessions. Decades later, she still owns that shirt, and cites it as the inspiration for her company, Poseys People in Poses. The company, casually known as Poseys, offers a wide selection of keepsake apparel and accessories with unique, personalized touches. These t-shirts, pullover shirts, pillow cases and canvas bags are meant to reflect the hobbies and interests of the owner.

Sound Beginnings
Wee Ones, LLC

The understanding of waste in our garments is growing, and customers are starting to ask about the origin of their wardrobe. Kallio started as a consciously-minded kidswear brand out of Brooklyn, NY. After working in the fashion industry, Karina Kallio saw firsthand how much waste there was. Roughly 85% of textile waste ends up in landfills, enough material to recreate the Rocky Mountains. Kallio offers a respite from that reality by repurposing men’s shirts into unexpected modern classics that are wearable and delightful. Kallio is all about local, including sourcing high-quality fabrics that are hand cut in their Brooklyn studio.

So you’ve hired a PR/marketing firm, and you’re eager to see your company shine like the sun — great! But have you really fulfilled your end of the deal to ensure this is even tangible? What many businesses don’t realize is that in order to really get the bang for the buck with a PR/marketing firm, you have to equip the firm with tools and resources that will allow them to succeed in providing your business with lucrative results. Here are three fantastic tips that will ensure businesses get the most out of their firm…

Looking for that unique children’s gift that will be a favorite for years to come? How about a Butterscotch Blankee? While the monogram design trend is hot at the moment, Butterscotch Blankees’ founder Jodie Roth has always believed that a monogram is a timeless, classic feature, which is why she decided to make it the cornerstone of Butterscotch’s design offerings. Each product is available for the customer to choose between numerous design, color and monogramming choices. All products are handmade in the USA and wrapped for gifting like a Butterscotch candy.

Playtime New York
Little Things Mean A Lot

If you are the mom of a tween-aged daughter, you will appreciate how difficult it can be to shop for clothing. The changes that take place in a girl’s body at this important age can make beachwear in particular a challenge, especially with the self-consciousness and awkwardness that can be hallmarks of these transitional years. If this is an issue, for your retail customers, check out the Squirtini Bikini swimwear line. This line can take the stress out of choosing swimsuits for both parent and daughter.

Families have so many occasions to celebrate, from birthdays to holidays to weddings. Each milestone is a chance to get together with loved ones and observe rich traditions. Many times this means putting your best foot forward, wearing clothing that suits the day and fits just right. When there are kids involved, this can be a bit of a challenge. Most stores usually carry only a small selection of special occasion wear for children, and the choices don’t always have the style and quality that parents are seeking to find. Enter Mini Treasure Kids, also known as MTK, a line of eye-catching, quality upscale clothing for girls and boys.

“Here in my car, I feel safest of all!” It’s not just a song, it’s a way of life for parents. Safety starts with eyes on the road, and the Prince Lionheart backseat organizer allows everything to remain in its place so the driver is not distracted. Seat belts don’t have to be a chafing proposition with BenBat Seat Belt Pals. Britax has 70 years of experience bringing a safe rides to families, and their USA-made products are revolutionizing the industry while making installation a breeze. Cardiff Products supports their buddies in boosters with a mountable head rest to ensure snoozing sweethearts are safe.

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