The Biz

Depending on where you are in the world, maybe the climate isn’t making you think of swimwear. But winter trips to tropical climates and upcoming spring break fashion needs will have you clamoring for the latest suits to let your customers set their kids on the beach in style. Move on from simple colors and basic one-pieces and dive into patterns and suits with designs intricate enough for ball gowns. With dressy options from Froufrou & Company and Isobella & Chloe, plus practical sun protection from Little Red Fish and Platypus Australia, you are sure to assemble the collection that will please all your discerning buyers and make you the one-stop-shop before the beach.

One of the most popular fashion/lifestyle genres in North America is the casual-outdoors look, made popular by brands like L.L. Bean and Lands’ End. These brands offer essentials like cable knit sweaters, corduroy pants, heavy rain gear and field coats. This genre has become a staple of department stores, boutiques and better clothing catalogs from coast to coast. Sovereign Code is a standout company providing this clean, casual look. The company started out as a men’s brand and has branched out to include a boy’s label as well. True to its heritage, Sovereign Code’s Boys collection has a definite outdoorsy feel.

Every year, the flu and cold season seems to get worse and worse with new nasty versions of viruses or bacteria popping up. Now parents can arm their kids with an extra boost to beat the blustery cold and flu season, without giving them all the junk or sugar that hides in the usual “kid vitamins.” KidzSprinkles is a genius doctor mom invention that gives parents a sugar-free way to get important vitamins and probiotics into little tummies. Works for adults too. Simply sprinkle on any food or drink and get a boost of vitamins, enzymes, minerals and probiotics.

pediped introduces their new Kenadi boot named in memory of Kenadi Jean Weis, a beautiful young girl who died when she was just 5 1/2 years old. Kenadi suffered from a traumatic birth experience and was diagnosed with Infantile Spasms a few months after she was born. She passed away unexpectedly from asymptomatic pneumonia and probably a seizure. pediped was introduced to Kenadi when her mother contacted them in need of an over-sized soft-sole Originals shoe. They went on to develop a shoe just for Kenadi and it worked perfectly for her special needs.