By Betsy McPherson “The Original Wee One”
Welcome to the third Wee Ones Web Log (AKA Wee-B-Log)! I am Betsy McPherson, children’s fashion aficionado and the one and only original “Wee One”. I also have three kids of my own for whom I love to shop, especially when the holiday season rolls around. And it is rolling….
So, what are you doing to grab your share of the pumpkin pie this year?
Welcome to the third Wee Ones Web Log (AKA Wee-B-Log)! I am Betsy McPherson, the one and only original “Wee One” and I now have three wee ones of my own. So I shop in your stores (maybe a little too much).
This month’s message: Do not underestimate the power of innovative merchandising. It is one of the things that you, as a specialty retailer, are uniquely positioned to use to your advantage.
SMART BUSINESS: The Toggery, Little Rock, Arkansas
Welcome to the second Wee Ones Web Log (AKA Wee-B-Log)! I am Betsy McPherson, the one and only original “Wee One”.
This month, I want to talk about how one of our very best customers, The Toggery in Little Rock Arkansas has been saavy in creating a niche for their already very well-known brand in the school uniform business.
With the growth of mass retailers and discounters, it is increasingly difficult for independent specialty retailers to compete and thrive. It is more important than ever to be uniquely fantastic. But how?