Shoe Money

Over the past few years, Lori Riley, has taken her brand, Shoe Money, from a cottage industry working on a shoestring budget, to a shoe-in as one of the most “ahh”-inspiring collections of infant and children’s apparel and accessories on the market! Lori named her company “Shoe Money” after the ‘50’s housewives’ dollar-stretching expression, which referred to tucking away a few dollars to buy “I-want” items. In Lori’s case, she literally loved to buy shoes! When Lori left her teaching career to focus on being a mom, she quickly realized that she would need to get creative to make ends meet. Here, Lori shares her Behind The Brand tale of the trials and triumphs that gave her more than pocket change to keep herself well-heeled.