Items tagged “Education & Development”

Cookies are awesome. We can all agree on this, right? While we all might have different favorites, we can also all agree that if someone was going around stealing said cookies, we’d be upset. We certainly would want to go on the hunt to find the thief if he or she found our cookies’ secret spot. This is the predicament Thomas finds himself in while visiting his grandmother in the charmingly simple book The Cookie Thief by Frances Gilbert. When he visits Granny, he’s anxiously anticipating her delicious cookies when he hears a patter, a swoop and a rush. Oh no! The cookies have disappeared right before their eyes.

A new mom goes into her local baby products store to shop for a stroller. The store has all the best brands and latest models, a friendly and knowledgeable staff, and sufficient on-hand inventory. The new mom kicks the tires, trades stories with the salesperson, and focuses in on the brand, model, and color that she wants. After noting the price, when she has a minute away from the salesperson, she scans the barcode using a price finder app on her smartphone and purchases the stroller from an online discounter at a lower price. Does this scenario sound familiar?

I happen to live in Las Vegas, where slogans such as “You can’t win if you don’t play,” define our local gaming community. I have to admit it’s hard to argue with that logic, Who can win at slots, poker or blackjack without opting in to play? Bystanders don’t reap any rewards. Only those who are willing to put up the cash and potentially lose it, have the chance to win and win big dependent upon the size of their bet. Most don’t win big but some do; some break even, while others lose. The same is true when it comes to marketing. Without it, you are like those bystanders, watching your competitors play.

Toy Fair 2012 takes place February 12-15, 2012 at the Javits Convention Center, as well as in showrooms at 1115 Broadway (at West 25th Street) and other locations throughout New York City. The 2012 event is expected to attract more than 1,100 exhibitors from around the world with over 250 of them exhibiting for the first time. Attendees will include retailers, wholesalers, importers, buying groups and trade guests from nearly 100 countries. Here are a few of the must-sees recommended by The Giggle Guide^®: K-Dron, Little Adventures, Fascinations and BeginAgain.