I often receive phone calls from people in the kid’s industry. Usually from recruiters, sales managers, entrepreneurs or moms soliciting advice and ostensibly, building their network. These callers speed through the “niceties” portion of the call and, after their lightning-fast self-introduction, I often don’t know the name of who’s calling me, or why they’re calling.
Over the last decade or so, I have noticed a very discernible pattern. It seems that our primary target demographic, moms, has embraced technology with a fervor, becoming one of the most prolific and powerful groups on the Internet…yet those of us on the ‘commerce’ side, (retailers and vendors), have for the most part seriously lagged behind. Before we can move forward, we must understand where we’ve been, and why we were there.
I spent this past weekend with my family and while I intended to write a blog about networking, it never happened. Instead, as the weekend progressed, I thought a lot about the funny things my family says that have turned into our own personal catch phrases. I thought I’d share some of our family favorites with you today.
Mom: “I’m a little chilly.” (usually said when everyone else is sweating bullets)
Dad: “What?” (whenever anyone tells a joke related to being hard of hearing, which he is)
Before I start this blog, I want to note that I will be moving my weekly blog to this location on the Giggle Guide. Being involved with social media since 2003, I can honestly say that it is about time that a platform like The Giggle Guide has finally come to be. I urge everyone involved in the various related trades and industries to jump in with both feet and get involved!
kokopax featured on the NBC affiliate program, “Wake Up With The Wagners.”
kokopax featured on the NBC affiliate program, “Wake Up With The Wagners.” Watch the founder and mom tester, Teala Warga with daughter Katherine, demonstrate the ease and functionality of the carrier. View the video here: kokopax on KVBC-TV
Lately I get calls almost daily asking me to rep a line. Most often, my answer is “No Thanks,” followed by a genuine “Good Luck!” This response leaves a lot of frustrated designer/manufacturers out there who often hang up the phone maybe feeling a little bitter at yet another refusal.
Looking for great ways to grow your bottom line? Then look for the new Chic and Minky Clean Shopper lines at the Dallas Show! We’ll be in the Larry Lucas Showroom (Suite 8301) as well as in RBA (Suite 2999). Scoop up Minky Clean Shopper, Blanket and Burper gift sets or stock up on Chic prints!
How can such a little body -I’m talking 30″ long - burp up so much…stuff? It’s a mystery for many, but thanks to the award-winning Clean Burper burp cloth, it’s no longer a problem. This over-sized and extra absorbent burp cloth was designed with baby’s comfort and mom’s clothes in mind.
Almost every Web site I visit has an About Us page. It’s a personal touch on a website and one that I visit on almost every site I browse. What most small business owners or marketing directors forget when they create this page is that this page is for a specific, targeted audience. The About Us page is a concise summary for your brand, explaining why you felt compelled to start a business, why your products should get a piece of a consumer’s disposable income and why you should be trusted to deliver on your promise.
Grocery shopping can be a bore, but it doesn’t have to be anymore if mom brings along My Traveling ABCs to entertain baby in the store!
Each of these adorable letters has rich fabric textures, fun facial expressions and exciting vibrant colors, so babies love them! The colorful tote comes complete with 26 individually designed alphabet letters, 26 brightly colored straps, and an original board book. SRP $29.99 Distributed by Clean Shopper/Babe Ease, LLC.