Items tagged “Online Stores”

Alpha Industries sets the standard as a leader in cutting-edge apparel design. From flight decks to civilian sidewalks, Alpha stands on the frontlines of quality and fashion. Alpha is tried, tested and proven, and will remain part of the American culture. A youthful twist on that fashion history and tradition has now been brought to the children’s market under the Alpha Kids tag. Danielle Nestor, Director of Design and Marketing for Alpha Industries’ Kids Division, shares with us a Behind The Brand look at both its 50-plus year worldwide legacy and the birth of its newest creation, Alpha Kids.

It’s a bird, it’s a plane… it’s Hero Jones Designs! Leaps and bounds above the ordinary, Hero Jones Designs takes well-deserved pride in its super, hand-crafted, high-quality line of uniquely fun pieces that little girls and boys go ga-ga over! As the executive director of a Minneapolis theater, Amy Jones is the brains and brawn behind the Hero Jones Designs label. She’s proud to come from a large family of artists who help provide savvy creative inspiration for her extraordinary designs.

In marketing, perception is reality. Ironically, the perception of marketing is nothing like the reality. Marketing is one of the most underestimated and misrepresented activities in the business world. It’s often seen as superfluous and expensive. It’s often confused with sales and/or assumed it’s synonymous with advertising. Finally, it’s assumed that initiatives need to be tracked in order to justify each individual investment. In reality, marketing is one of the most important activities a business can conduct.