Items tagged “Boys”

Toy industry giant Toys “R” Us announced the acquisition of the iconic FAO Schwarz early Thursday, May 28. Terms of the acquisition were not disclosed.

In a press release, Jerry Storch, Chairman and CEO of Toys “R” Us says of the acquisition, “We have enormous respect for the FAO Schwarz brand and for the special place it holds in the hearts of children everywhere.”

Toys “R” Us will takeover operation of the store in New York City, the Las Vegas store, as well as all e-commerce and the FAO Schwarz catalogue. All FAO Schwarz entities will retain the brand name.

The newest thing in surfing has arrived for tots! Haiden Surf, started in 2008, offers a large selection of hip and sporty board shorts and surfing accessories in sizes 3m to 7. The line was created by Katie Motika and Alli Baldocchi, two women who know a little about boys and surfing. The Southern California surfers have four boys between them. Frustrated by the lack of stylish surf wear for their tots, the friends decided to grab a wave of opportunity and design children’s wear with a surf motif.

Visual merchandising. More than an arrangement of signs and products. To increase sales, engage more senses. Create an experience. Satisfy needs, but generate wants. The Giggle Guide™ provides display tips for retailers and manufacturers. In stores, or at trade events, what you see and hear matters. Create attention grabbers Generate buzz. Turn window shopping into increased sales! What customers see, hear and touch influences what they get!