There’s a reason role playing is part of developmental questionnaires once kids exit toddler parallel play and start getting into true socializing. It’s a true indicator of the child’s ability to understand and mimic the adult world around them. And it doesn’t hurt that the pretend play can turn into real helping down the line. Casdon has a reputation for innovation and has been renowned for toy innovation for over 65 years. Casdon relies on reputable domestic brand licenses like Dyson to create truly life-like experiences for children of all ages.
There’s very little funny about some of the cold winter temperatures around the world, but it’s all good in the hood if you have fun with your outwear. Rasta Imposta is the real deal when it comes to costumes and accessories for kids of all ages and their Ha Ha Hoodies are sure to get laughs from even the most embittered winter survivor. These zip-up hoodies are made to be warm and can be used as costumes or just conversation starters throughout the year. Your older customers will smile with nostalgia when they find out Rasta Imposta began over 20 years ago when Robert Berman created the Original Rasta Hat in the 90s.
On-trend but never off the good-taste chart, baby items from AD Sutton & Sons are proven winners. This fourth generation, family-owned business opened its doors in 1909, maintaining corporate headquarters in the heart of New York City’s fashion district. As time passed, the company began acquiring licenses to produce goods for many companies.
In today’s world, many daily interactions are quick-paced and short-lived. As electronics and screen time take over lives, occasionally kids forget the most basic, natural part of childhood: play. Germany takes us back to the basics with wonderful, traditional toys that rely on brains, not batteries. HABA has branched out from its classic wooden toys to create modern versions with heirloom quality. sigikid takes its cue from children’s need for cuddling, and creates developmentally appropriate toys. Ravensburger produces puzzles that will forever change how people think of putting pieces together. Hape Toys focuses on wood toys made from natural materials.
There’s a new way to look at diaper bags. Up to now, no company had delved into the world of microbes (aka icky germs) or anti-stick coatings, but that’s changed due to this dynamic duo of new licensed diaper bags: Ju-Ju-Be has begun a collaboration with Hello Kitty, the iconic brand everyone adores. The new Kitty collection features signature diaper bag designs in a range of shapes with –– retailers take note –– a custom print; bow zipper pulls; and super-cute, functional hidden surprises such as embroidery details inside each bag. Invite shoppers to peer inside the bag to get a look at the “hidden” three apples, a nod to Hello Kitty who herself is three apples tall and weighs five apples.
The first Hello Kitty item was a plastic coin purse based on a Japanese design created in 1974. The kitty in question was a female white bobtail cat sporting a red bow around her neck. Hello Kitty came to the United States in 1976 where she took the country by storm. Although the initial market for the design was pre-teen girls, the popularity of the icon grew and now includes adults as well. The design appears on all kinds of products ranging from school supplies to fashion accessories and even high-end products. Hello Kitty is internationally famous with a multi-category litter of licensed products sporting her face and body.
What has four sides and keeps babies clean? It’s not a quiz, it’s a Quib — the totally reversible bib from Bébé au Lait that gives parents the possibility of four clean sides. Feeding a baby is always an adventure, so why not make it a personalized one? Dibs on Bibs has enjoyable shapes that make mealtime more fun. Kiddologic’s bibit-all features long sleeves with ribbed cuffs, a high-ribbed collar, full coverage that extends to the lap and an innovative waterproof lining. Bella Bundles proves functional doesn’t have to be boring with the Reversible Black Hollywood Bib, which features a modern geometric pattern in black or pink.
Earth Day isn’t all about singing and turning off lights; it’s also about buying earth-friendly products all year long. Help the world and clean your shelves with these natural items. Want to offer diaper bags as hot as handbags? Evie Bett bags are cool in croc while being vegan-friendly. With the green start® line by innovativeKids, parents can make good decisions without sacrificing fun. Say an earthy “heyyy” to Hello Kitty muslin swaddles, towels, blankets and bibs through a joint effort of aden + anais and Sanrio. Never has “batteries not included” been as welcome as it is with Pure Play toys. Kids can make their own fun while parents can bask in noise-free sun.
Every year on April 22, more than one billion people take part in celebrating Earth Day. Across the globe, individuals, communities, organizations, and governments acknowledge our planet and take action to protect it. Earth Day gets many thinking about their carbon footprint, and no footprint seems bigger than clothing, shoes and beauty products. Upcycled fashion goes upscale with Kallio, where vintage clothing is collected and repurposed into chic children’s clothing; better beauty is a matter of herbs and essential oils at Matter Company; Bento licenses the newest in ecowear with Carta Vetrata; and Oh Baby! provides oh-so-sweet organic cotton outfits and accessories for kids of all ages.
Organization seems to top the list of things most people feel they could use improvement on. This quest leads to a search for products that will make their lives easier, more efficient and save time. When kids are involved, it adds an even greater urgency in finding methods and products to simplify storage and cleanup, especially of toys. Neat-Oh! ZipBins were born out of necessity, the brain child of a mom and her 10-year-old son Max. The ZipBin is a unique container that holds building blocks or other small play toys and unzips to form a play mat or other play surface.
Everyone is in on the emerging mustache trend — even kids and women! The hippest and happiest youngsters will love the Wry Baby Snapsuit featuring a joke about the mustache’s return to fashion. Your brightest customers will take a shine to the clever disguise SunStaches sunglasses, including vampire and geek sub-trends. Given how fast trends can change, temporary might be the answer. StacheTATS will deliver on the craze without having to go crazy with a razor. Neon Eaters also joins the party with their stache-festooned socks for youngsters.
If today’s business environment seems to be challenging, imagine being a young woman starting a business very shortly after gaining the right to vote in your homeland. The Roaring 20s were host to powerful men at the helms of companies, but a woman-owned business was somewhat of a rarity. This didn’t deter the vision of one woman, Madame Beatrice Alexander: her desire to create beautiful, quality dolls carried the Alexander Doll Company forward into the next century as a powerhouse in fine dolls and accessories. Now celebrating its 90th year in operation, Madame Alexander has spread joy to thousands of little girls, while generously supporting various philanthropic causes.