Chatterbox: Blog Central

(This article originally appeared in the Caletha Crawford Childrenswear Consulting KidsBiz newsletter, access past issues here: http://calethacrawford.com/cccc-kidsbiz-newsletter/.)

It’s not often that you hear a politician speak and think, “hey, this guy’s onto something,” but I had just such an experience watching Bill Clinton at the Democratic National Convention. Now, before you click ‘delete’ on this email, rest assured. I’m not getting all political on you, so both you Red- and Blue-Staters can utter a sigh of relief.

For our first BooBoo blog post, we thought it would be a good idea to share with you how the idea of BooBoo Kids came about. We talk about it a bit on our web site, but want to go into a little more detail on here. It’s a question that we get asked often, so here’s how it happened…

It all started out as a normal sunny day in August until I received a phone call that my 3-year-old great niece fell off the couch and broke her arm. Then, the very next weekend, I was out with my husband and we got a call that my 4-year-old granddaughter was in the Emergency Room with a broken leg.

We are excited to announce our new designs for Spring 2013 collection. Delivery time is December, 2012 for all the new styles.
Welcome to our sales representatives’s showroom for the bamboo/organic cotton fleece hoodies, pant and yarn dye striped bamboo onesie(kimono). You will love the new colors and buttery soft bamboo fabric.

Insights Discovered
Fairy Finery Inc

I don’t know about you but the average low in Richmond, VA this winter was a mild 42! I am not complaining at all, but spring seems to be visiting us early this year based on my husband’s lawn mowing calendar. After having to cut the grass last week he announced we are a few weeks ahead of last year!

Moms love Silkberry Baby bamboo onesie with applique. Thanks for all the support from boutique stores and moms. We are excited to announce our new designs for Spring/Summer 2012. Keeping the premium quality we committed to, we have added bamboo tee, bamboo skirtsie and ruffle dress and short sleeve romper for coming season.

Skirtsie (skirt/onesie) and ruffle dress are the perfect little dresses for every sweet little baby and toddler. Both functional and fancy, the onesie dress has the ease and casulness of one onesie yet adds a funky, fun flair withthe full skirt.

Seventy-five percent of new moms are between the ages 20-34. Statics show more and more woman are waiting until they are in their mid 30’s to start families; despite this trend, the majority of new moms are 20-34 years old. This demographic
cohort is known as “Generation Y”. Retailers of juvenile products should become familiar with this demographic, because it makes up three-quarters of your customer base.

CPSIA Ready
J. Austin Ryan Designs

You have to play to win.
A little bit of luck…a lot of persistance.

Driving to work today I heard on the radio that the owner of Marriott’s son, heir to the Marriott millions, won 109 million dollars playing the lottery. There was a debate as to whether or not that was fair. My gut reaction was to think “that’s not fair; he’s already rich and doesn’t need the money!” After thinking about it for 10 more seconds I had to laugh and remember I rarely play the lottery and the lottery isn’t biased so I guess you have to play to win.

If you can run a marathon you understand owning a business.

A few years ago I was responsible for a team of sales people to help them grow
their businesses and I went to a training to better my ability with developing
a strong sales force. There the leader of the class said, “If you can run a
marathon you understand what it is like to be in sales.” Well prior to that
position I had never done sales nor had I run a marathon so I took her advice
literally and now 5 years later I recently completed my 5th marathon.

Do you remember the day you decided to open your retail store? You had such specific dreams and passions of where your store would be and the impact you were going to have in the community. This could have been 25 years ago or you could be a brand new retailer looking to live the dream of a happy, balanced, successful retailer store owner.

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