Chatterbox: Blog Central

Seventy-five percent of new moms are between the ages 20-34. Statics show more and more woman are waiting until they are in their mid 30’s to start families; despite this trend, the majority of new moms are 20-34 years old. This demographic
cohort is known as “Generation Y”. Retailers of juvenile products should become familiar with this demographic, because it makes up three-quarters of your customer base.

If you can run a marathon you understand owning a business.

A few years ago I was responsible for a team of sales people to help them grow
their businesses and I went to a training to better my ability with developing
a strong sales force. There the leader of the class said, “If you can run a
marathon you understand what it is like to be in sales.” Well prior to that
position I had never done sales nor had I run a marathon so I took her advice
literally and now 5 years later I recently completed my 5th marathon.

October, 2011
By Betsy McPherson “The Original Wee One”

Welcome to the third Wee Ones Web Log (AKA Wee-B-Log)! I am Betsy McPherson, children’s fashion aficionado and the one and only original “Wee One”. I also have three kids of my own for whom I love to shop, especially when the holiday season rolls around. And it is rolling….

So, what are you doing to grab your share of the pumpkin pie this year?

Welcome to the third Wee Ones Web Log (AKA Wee-B-Log)! I am Betsy McPherson, the one and only original “Wee One” and I now have three wee ones of my own. So I shop in your stores (maybe a little too much).

This month’s message: Do not underestimate the power of innovative merchandising. It is one of the things that you, as a specialty retailer, are uniquely positioned to use to your advantage.