Comfort with Style

Kids lead on-the-go lives that zip from one activity to the next. When you offer well-designed clothes that keep little ones looking good, shoppers perk up and take notice. In addition to plenty of style, customers also warm to easy- care fabrics that withstand repeated laundering while holding their flash and dash. Each child is unique, so their clothes need to reflect originality to help them stand out in the crowd. Take note of these companies that feature threads for tots high in both pizzazz and practicality: Persnickety, Mooncakes, and ZAZA couture.

Demanding Girls are Persnickety Shoppers

Persnickety means exacting or demanding, which describes the kind of customer that these beguiling girls’ clothes attract. Made in the U.S.A., these eye-catchers are designed in soft-to-the-touch woven cotton with coordinating knits in a cotton/modal blend.

Persnickety is all about mix-and-match, motivating shoppers to add to their purchase with accessories like leggings, headbands, leg warmers, and necklaces that help increase your bottom line. Persnickety packs personality with many items, incorporating five to eight different fabrics and trims for stand-out looks.

Girly girls look adorable in the slate blue Bubble Dress adorned with an old-fashioned vanity graphic and finished with brown polka dot ruffles on the shoulders. For a sophisticated little lady, choose Pearl, a dress laden with gathered rows of texture and shine that goes well with leggings. Or, go for the green with the Rosette skirt that can be worn with both an umbrella and batwing top and ruffled leggings for a totally terrific look.

As part of their BuyOne-GiveOne program, for every item Persnickety sells, the company donates a garment to a child in need so shoppers can feel especially good about their purchases.

Persnickety stands for clothes with sweet vintage looks and a corporate conscience. A perfect choice for choosy buyers at www.persnicketyclothing.com

Mooncakes Shines with East-Meets-West Layette Line

When Palm Beach meets Shanghai, the result is Mooncakes, a layette collection of enchanting clothes for tiny tots designed by Mary Morrison. These East-meets-West clothes, sized for babies 0 to twelve months, incorporate chic Asian styling while cultivating a classic, preppy look.

Each super-soft chiffon pettiskirt is made of thirty yards of fabric for a puffy, floaty look in eight delicious colors, including Pink Berry Sundae, Lollypop Swirl and Grape Gumdrop. Pettiskirts have an inner lining and elastic waist for an extra boost of comfort and feature a sewn-in sash with a perky bow — the perfect look for special occasions like birthday parties or baby photos!

Layette shoppers will snap up a boy’s Ocean Rugby Stripe gown in blue with chocolate trim with an oh-so-cool kimono look that can be personalized. Add on a matching white, blue, and brown hat to complete baby’s sporty look. For a different take, select a short-sleeved one-piece in pale blue with a winsome star on the chest and a striped hat with a jazzy top twist.

Girls look enchanting in a peony pink kimono trimmed with an irresistible pink sash and complemented with mini-leggings with coordinating trim. The raspberry truffle swing set in all-cotton interlock with elegant satin binding adds just the right note to the wardrobe of every stylish princess. For a “where-did-you-find- that?” baby shower gift, stock the Mooncakes Empress Dress in satin with matching bloomers and mother of pearl buttons.

A new baby equals good fortune at www.moon-cakes.com

Color Them ZAZA

The nimble mind behind ZAZA couture is designer Tereze Gruntmane who hails from Latvia on the Baltic Sea. Tereze personally travels the world and visits the European textile shows to select the high-fashion fabrics for this imaginative line.

The Spring 2012 collection is a bold, mixed grouping of brights including turquoise, lime green, and fuchsia. The energy carries forward into patterns where punchy stripes are mixed with florals. The Minnie Goes Hollywood group is a show-stopper with black and white polka dots mixed with lime and fuchsia stripes and white with red playing off orange floral.

For this season, ZAZA also offers one-piece outfits for wee ones starting as small as six months. Buyers are responding with hurrahs to the Paisley Princess group in stretchy pink and turquoise fabric with gold accents.

Go bright, go fun, go to www.zazacouture.com