Some children’s brands focus on “the look” while others capitalize on “the message.” be you. be true. promotes creativity, involvement and achievement among girls. Envision a young woman in a T-shirt that encourages her to “be a warrior” or “be a band geek.” Other shirts, featuring the illustrated little miss pink character, suggest that girls can “be a pal,” “be awesome,” and even “be nerdy,” a message not heard often enough. The point be you. be true. makes is that the simple act of being oneself is what counts.

Anthem of the Ants is a well-loved girl’s clothing company creating vintage style garments for sizes 12 months to 12 years, all designed and manufactured in Los Angeles. Created by designer Lynn Keyes in 2010, the line was born from her love of denim and a desire to create items as unique and individual as the girls who wear them. Inspired from decades past and with attention to every detail, wash finish, buttons and trims; Anthem of the Ants crafts a well-made product combining vintage elements and silhouettes with a sophisticated, modern perspective.

Who wants to bundle a baby in a blanket made of synthetic fabric that has been treated with chemicals? Certainly not your customers. Show them hand-woven, all natural fabric blankets from Shi Shu Baby and point out that these blankies are made solely from cotton and bamboo yarn. Cotton has a “strong hand,” meaning it is a durable fiber that drapes well (especially helpful when wrapping a little squirmer). Bamboo has many virtues in that it is very soft and breathable; the fiber regulates temperature and it is said to have antibacterial qualities. Bamboo is a self-sustaining plant, so using this fiber is kind both to the baby and the planet.

Summer is the season of sunshine, but it’s also a time when baby showers reign. If you carry poème & poésie in your stores, there will be no need to include a gift receipt in the card. You will be offering something personal that goes beyond the obligatory oohs and aahs at the party. Saranga Weerasuriya designed the collection with her mother to reflect her heritage and family traditions. From mother to daughter, clothes and linens have been hand-sewn for each and every new arrival, boy or girl, in her family. Bloomers, shirts, gowns, blankets and swaddling cloths are a few of the signature pieces.