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The Giggle Guide® is the ultimate online destination for information related to today’s children’s marketplace. Our site is home to thousands of categorized business profiles, feature articles, event listings, product announcements, blogs, and much more.

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We think it should be easy for retailers, buyers and consumers to find information on the latest children’s products and services. We also don’t think a business should have to empty their bank account to get noticed in the marketplace. That’s why we’re here.

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This time last year I told you about my adventures as a buyer (or more accurately, the plus-one to the actual buyer) at a national trade show. In “Putting Relationships at the Heart of Your Sales Strategy”, I nailed a few exhibitors to the wall for failing to remember that we buy from people we like. Well, a few weeks ago it was my turn on the other side of that scenario. So as we approach the Spring ’13 shows, I hope you find my observations constructive for your business.

The need for a functional, high quality, good-fitting diaper constructed of comfortable, natural fibers is what propelled one mother to take action. Monkey Doodlez did not begin with executives around a boardroom table, but with one mother at a dining room table. Founder Cheryl Yakem named the company Monkey Doodlez because it was the nickname of her oldest daughter as a toddler, and it just seemed to fit the product line. Monkey Doodlez quickly outgrew the dining room table and their products can now be found at nearly 500 retailers around the world.

Free is good. Who doesn’t agree with that? Publicity is often perceived as free advertising, and as such is highly sought after by anyone looking to get their brand name out there. Those attempting to get media coverage, however, soon learn that it’s anything but free. Instead of paying directly for placement, as is the case with advertising, costs related to Public Relations (PR) are indirect, such as a publicist’s fee. In addition, even the best publicist can’t guarantee placement, because there are a myriad of factors that come into play when a company gets mentioned in the media.

Have you ever walked into a room and instantly felt calmer? When you open your closet, are there certain colors you reach for over and over again? Color psychology seems to be at the root of the new line of products from Happi by Dena. The collection consists of lushly colored pieces, bright pastels, and gentle “cuddle-me” hues. Targeted at tiny tots and children, the Happi line was created by award-winning artist, host of the program “Embellish This”, and designer, Dena Fishbein, in partnership with Two’s Company, a gift and home décor wholesaler.

Just as LEGOs™ allow children to create complex structures with only their imaginations to guide them, innovative littleBits are simple, intuitive, space-sensitive blocks that make electronic projects as easy as snapping small magnets together. littleBits consist of tiny circuit-boards engineered to snap together with magnets. No soldering, no wiring, no programming; just snap and play! Each bit has a simple, unique function (light, sound, sensors, buttons, thresholds, pulse, and motors), and modules snap together to form larger circuits. littleBits believes in developing the scientific thinkers and problem-solvers of tomorrow.

Jupiter Creations is a company that offers fun toys for kids of all ages. Jupiter’s founder, Michael Katina, worked in the toy industry for years as a distributor, so he had a good idea of what sells. He’s in the process of seeking out more fun and varied products to add to his company’s already exciting line of toys. While the old standards –– dolls, trucks, and stuffed animals –– will likely never go out of style, kids today are gravitating towards toys that are innovative and interactive. While this can take the form of electronic games and gadgets, it can also refer to classic playthings with a 21st-century twist.

Children love stuffed toys, and they love to scribble and draw. Mix the two together and you have a winning combination that will keep kids occupied for hours. Blankz from Always Been Creative, Inc. are innovative new toys that allow kids the cuddliness of teddy bears and the creativity of a canvas. Right out of the packaging, Blankz are plain, unadorned stuffed toys made of sturdy white cloth. But each one comes with a set of specially made colored markers that can be used to decorate the toy in countless ways. The best part is that these fun toys can be washed and colored again and again, giving kids plenty of opportunities to express themselves.

All Baby & Child Spring Educational Conference - Las Vegas, Nevada (4/25/12 - 4/27/12)

The Giggle Guide® attended the 4th Annual ABC Spring Conference and Trade Show in Las Vegas, and we’re pleased to report that we heard no complaints about the event that provided an all-in-one combination of business education, trade show, networking and plenty of good food, fun and industry fellowship. Packed with informational seminars and plenty of opportunities to network, the streamlined trade show portion included 187 booths. This year’s event showcased a variety of new and returning baby and juvenile brands. A few head-turners included Notch, Ergobaby, guavakids and SnoozeShade.

Many families make their own “rainy day kits,” full of activities to entertain housebound kiddos. They can go to any craft store for the basics: coloring books, markers, construction paper and glue. But what if you could offer parents high-quality, affordable textile art supplies like fabric paints, dyes, screen inks, pigment powders, fabric art markers and more for an all-inclusive ultimate craft kit? Well get started in what could become a new profit center for your store, with Jacquard Products.

Little girls grow up to be lawyers, astronauts and neurosurgeons so why shouldn’t they start flexing their powers young? Dressing up is a great way to try on an ambition. While neither boys nor girls can fly (but don’t tell them), both can feel strong and powerful when emulating a character who can outrun the wind and zoom around the stars. Bring on energy and authority and encourage girls to dream big; it can start with something as simple as a cape. Who knows? That little bundle of pink and cream might just grow up to be a world leader!

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