Up-to-the-Minute RUBR Fashion Watches

By Kelly Lee

Scheduling is one of the most difficult parts of family life. It’s tough enough to schlep kids from dental appointments and soccer games to after-school programs and violin lessons — but it’s tougher when children aren’t aware of the time. Kids frequently lose track of time, especially when they are deeply engaged in an activity. Frustrated parents then need to waste precious time while their children disengage, pack up, and get ready for the next activity of the day.

Families have tried to teach children the value of being on time… with mixed results. Some children always have an eye on the clock, and others can’t seem to find their own watches, much less a clock on the wall. Wouldn’t it be great to have kids want to keep an eye on the time? With the attention-getting pieces from RUBR, families may have just found the answer to keeping kids on schedule.

RUBR watches have proven themselves to appeal to the younger generation. Founder Beth Smolen had the brainstorm to create a colorful timepiece for youth that was not only attractive and durable, but also wouldn’t break the bank. She hit upon the idea of the RUBR collections: trendy, lightweight watches that kids of all ages appreciate. Tweens clamor for the uber-cool animal print slap watches (available in bold cheetah or zebra prints) that are a snap to get on.

The RUBR II series boasts a round face and comes in 16 outfit-accessorizing colors, like rich burgundy and the velvet black/rose red VDay set. The appeal of the RUBR collections crosses gender lines: the watches in the RUBR I collection, available in 16 colors, sport sleek oversized block faces that particularly appeal to the rough and tumble. This collection is ultra-light, durable, and water-resistant.

RUBR slap watches are available in10 different water-resistant designs, including a brightly-colored chubby blue cat and the practical black and white koala. At $25 MSRP, the watches make great gifts. Special limited edition watches are also available.

Give your customers the gift of time (pieces, that is) with products from www.rubrwatchnation.com