Customizable Tootsa MacGinty Goes from Drizzle to Sizzle

Summer in the city inspires and informs the latest look from British brand Tootsa MacGinty. The company, which offers distinctive, unisex designs and high-quality knitwear, has nailed good looks with colorful appliqués that draw from vibrant city streets around the globe including New York, London, Barcelona, Rio and Paris.

Brand-new looks for this summer include six city-themed embroidered patches created by artist Jennie Maizels that are sold with all denim pieces including a shirt, stylish jeans and a dress. Designed to encourage a child’s creativity, the patches can be easily ironed on and are accompanied by a swing tag stating: “Encourage individuality. Customize your threads,” sending a strong signal to your shoppers who search for clothes that can be personalized to let each child stand out.

This collection lends itself to mix and match layering so it works regardless of the weather with tanks, tees and shorts for when it sizzles as well as jeans, sweatshirts and a popover rainproof jacket for when it drizzles.

A dip-dyed cotton sweater gives off vibes of pure energy, with diagonal striping in bold bands of yellow, white and pink or an alternate colorway of blue with green and a lighter blue. Tank tops that would look great on any miss or mister are available in a breezy gray stripe with pops of yellow or two vibrant shades of blue.

Tootsa MacGinty’s beloved animal cotton knits have been updated with a “downtown” cool Parisian rat, a streetwise pigeon and an urban fox. Pair with leggings in a cute car print and you have a sassy summer outfit.

Ever-popular, coolly classic ‘80s sport shorts come in cotton denim or jersey and can be paired with cross-stitch, embroidered mélange sweatshirts. A supremely useful popover mac with a cotton denim body captures the urban street wear style of the collection, while soft bonded-jersey harem pants and short sleeve-tee shirts feature the company’s girl and boy logo in bright neon ink.

This collection is offered in a vibrant, joyous color palette with coral, blush, seafoam, periwinkle and sunshine yellow predominating. Point out to customers that this line is both stylish and inherently practical as clothes are made for comfort and ease –– a boon to parents and caregivers who love the benefit of machine washability. Clothes from this up-and-coming vendor are sized to fit youngsters from size zero through eight years old.

Fun in the sun or shade at: www.tootsamacginty.com