ShoSho Bella is a Jewel in the Desert


Dubai is one of the most popular vacation spots among the rich, famous and influential. Its pristine white sands, striking contemporary skyline and top-notch resorts draw multitudes of tourists each year. There’s also a growing number of expats from the United Kingdom, Australia and other countries that are making their home and raising their families in this desert paradise. Children growing up in Dubai have a fun and unique childhood experience. They’re exposed to sights and activities that most other kids can only dream of, and this proximity to an opulent lifestyle will no doubt shape their future aesthetic preferences and fashion choices.

Dubai-based children’s clothing company ShoSho Bella is a good example of the luxurious style frequently found in the Emirates. The brand is one of most sought-after couture children’s designers in Dubai, outfitting young girls for the parties, family gatherings and important milestone celebrations that mark their lives. These lovely dresses are the epitome of feminine flair. One can choose from styles like Sparkle Fairy which sports delicate lace and antique-look floral fabric, or go for a more modern look with Sweet Miss, featuring a bold animal print skirt with a white bodice and pink satin waistband. These dresses are perfect for special occasions, recitals and family portraits.

The city of Dubai was built on the spirit of business success, so it’s no wonder that local mom Sarah Khamis caught the entrepreneurial bug. Surprisingly, it’s not always easy to find children’s clothing in Dubai; much of the special occasion wear still leans toward traditional Middle Eastern garb. With her love for children and for fashion, starting her own line of children’s dresses was a natural choice for Khamis. She set out to offer customers clothing that had all the flash and intricate fabric-work as traditional clothing, but in Western cuts and styles.

After spending time streamlining her creative vision – including plenty of florals as a nod to her love of plants – Khamis was ready to make her goal a reality. She named her company ShoSho Bella, in honor of her daughter Ayesha, nicknamed Shosho. Khamis is proud to be at the wheel of the first children’s couture company from the United Arab Emirates to go international. Later this year, the company will be participating in ENK’s Children’s Club, where their breathtaking designs will have the chance to shine on the world stage.

Find out more at www.shoshobella.com

Login:

Username:
Password: