pediped^® Footwear Appoints New Director of Marketing

Henderson, NV - - (February 2010) - - pediped^®, a category leader in children’s footwear announces the appointment of Hillary Frei as Director of Marketing. Frei will work to drive pediped^® footwear’s global branding efforts.

Prior to joining pediped^®, Frei spent nearly 11 years honing her marketing and management skills with major leading consumer packaged goods brands. Most recently she spent six years at General Mills as a Brand Manager where she helped grow iconic consumer brands including Cheerios, Progresso Soup and Trix Cereal. A native Nevadan, she attended Georgetown University and earned an MBA from the University of Texas at Austin.

“Hillary brings a wealth of brand management experience to pediped^®,” said pediped^® COO Rudy Glocker. “She will be pivotal in continuing to drive awareness of the pediped^® brand by creating innovative marketing programs.”