Itzy Ritzy Breaking News Announcement

Itzy Ritzy® Retains GG Benitez & Associates Public Relations and LA Mart Showroom, Joanne and Company

Chicago, IL (January16, 2012) –Itzy Ritzy, the brand known for stylishly practical baby and toddler gear such as the iconic Snack Happened™ snack bags and the Ritzy Sitzy™ shopping cart covers , announced today it has retained GG Benitez & Associates Public Relations and LA Mart Showroom, Joanne & Company, as part of its brand expansion for 2012. By collaborating with GG Benitez & Associates Public Relations and Joanne & Company, Itzy Ritzy intends to further enhance its visibility and relationships in the media, retailer and consumer sectors.

Itzy Ritzy will work with the renowned San Diego-based full-service PR firm, GG Benitez & Associates Public Relations, to execute strategic media relations initiatives and marketing promotions. “GG Benitez & Associates has a proven track record of executing highly successful PR campaigns, and their expertise in building brands within the media and celebrity communities is unparalleled,” says Kelly Meyer Douglas, Itzy Ritzy CEO.

“We will continue to broaden consumer awareness and seek out untapped business segments for Itzy Ritzy through our creative and well-rounded public relations campaign endeavors,” says GG Benitez, founder of GG Benitez & Associates Public Relations. “We are thrilled that Itzy Ritzy has chosen GG Benitez & Associates Pubic Relations as their strategic public relations partner.”

Already in over 1,000 retailers globally, Itzy Ritzy has also signed acclaimed showroom and multi-line rep group Joanne & Company to cover CA, AZ, NV, HI and NM territories. “We are looking forward to leveraging the skill and experience of the Joanne and Company sales team to build and further develop Itzy Ritzy’s award-winning product line in the western United States,” said Naz Akel, Itzy Ritzy’s Vice President of National Sales.

Itzy Ritzy will be scheduling market appointments for its entire product offerings with Joanne & Company’s showroom during the California Gift Show at The LA Mart Wednesday, January 18th to Tuesday, January 24th, 2012. “The success of Itzy Ritzy products combined with the strength of our professional sales effort will undoubtedly accelerate the brand’s stronghold on the baby gear, gift and accessories market in the western US region,” says Joanne Rackow, owner of Joanne & Company.

Itzy Ritzy is committed to bringing parents innovative products that are functional, practical & modern. The full line, including eco-friendly
designs, is available through Itzy Ritzy’s over 1,000 national and international retailers and is popular with discerning parents and celebrities including Rebecca Romijn and Jerry O’Connell, Neil Patrick Harris, Kendra Wilkinson, Kourtney Kardashian, Nicole Kidman, Christina
Aguilera, Marissa Jaret Winokur, Nicole Richie, Kobe Bryant, and Melissa Joan Hart.

Itzy Ritzy’s product line includes:

Wrap & Roll™ New - Infant Carrier Arm Pad & Tummy Time Mat
Ritzy Wrap™ New - Infant Car Seat Cushion
Ritzy Sitzy™ - Shopping Cart + High Chair Covers
Ritzy Rider™ - Infant & Toddler Car Seat Covers
Ritzy Nurser™ - Fully Lined Nursing Covers
Wet Happened?™ - Zippered Wet Bags
Snack Happened™ & Snack Happened Mini™ - Reusable Snack Bags
Peek-A-Boo Pod™ Infant Carrier Pods
Glitzy Gals™ - Washable Nursing Pads
Stroller Liner™ - Reversible Stroller Liners
Bitzy™ – Bib, Burp and Bath Cloths

Contact: Brittany Sodora / (630) 839-9830
Itzy Ritzy
1665 Quincy Ave / Unit 179
Naperville, IL 60540
United States