Wee Ones Introduces NEW WeeStay No Slip Clip

(St. Louis, Missouri) September 27, 2013—Wee Ones^® Spring/Summer 2014 Collection debuts with a ground breaking new technology for hair bows that stay put, no matter what.

In a move that will forever change the game in the hair accessories business, Wee Ones will introduce the WeeStay™ No-Slip Clip, a product improvement and patent-pending innovation at major trade shows and children’s apparel markets this season.

Made from a safe, silicone-like material, the WeeStay No-Slip Clip is the next big thing in girls hair accessories because of the solution it provides in the marketplace for keeping girls hair bows in place, a problem that consumers have been trying to solve for years.

“Our goal was to make the best hair bows in the business even better,” says Miles Faust, CEO of Wee Ones. “With the launch of our WeeStay no-slip technology, a product of more than two years of research and development, we’re proud to say we’ve done just that.”

This breakthrough in hair bow technology by the experts at Wee Ones is a result of both consumer research and product testing that led to the development of an effective no slip solution.

“After several weeks of testing bows with WeeStay technology, using an in-home panel of loyal Wee Ones customers, we knew we had a winning proposition,” says Faust. “Simply put, they loved it.”

The WeeStay No-Slip Clip features a patent-pending no-slip strip which is affixed to the inside of the Wee Ones clip, on the back of the hair bow. It is designed to hold the consumer’s hair bow in place, but also provides a marketing solution for Wee Ones.

“For the first time our brand is on the bow,” says Gina Faust, VP Design and Marketing. “Because the no-slip strip features the Wee Ones logo, we can now be recognized for the great quality and design that our customers know and love.”

The launch of WeeStay is the biggest product improvement in the company’s history, and will be supported by print and email advertising in major trade print publications. WeeStay will debut at the following shows: ENK Children’s Club (NYC) October 6-8; ABC Kids Expo (Las Vegas) October 15-18; Atlanta Apparel October 17-21; KIDShow Miami October 23-24; and Dallas Apparel October 24-27. A consumer marketing campaign is planned for first quarter 2014.

Editor’s note: Images and product samples of WeeStay are available upon request. Please contact Ann Higby by phone 312-320-5047 or via email: .

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