BopStarBaby - Celebrity Baby Baskets

After spending 22 years in entertainment PR, BopStarBaby founder MaryLenore Arsenault knew the power - and profitability - of fame. Seeing the legions of new celebrity parents filling the tabloids, she realized that their babies would be ideal models for luxury baby products, and launched BopStarBaby in the spring of 2006.

“This company is all about exploring new ways to market product,’ says Arsenault, “Our clients know they have to move way beyond traditional advertising. They need to get their product in the right place at the right time – and in front of a camera. Then it’s in the press, on the web, on air – and everybody wants to know where they can buy it! With all the new media, the possibilities are endless.”