maamam at PlayTime New York

aacua by maamam — the NEW generation bath towel, transforms bath time with babies into a more relaxing, safe and fun experience by freeing up both hands so that parents can provide 100 percent attention to their baby.

Made of soft, absorbent 100% White or Natural cotton, aacua has 4 functions: apron, towel, swaddler and bath wrap. Available in 5 trim colors, aacua can be used from birth until toddlerhood. It is compact and lightweight, great for travel, the pool or the beach and makes a wonderful gift.

maamam aims to improve parents’ lives by creating unique products that are modern, functional and most importantly safe for their children. Using the best materials available, maamam believes in superior quality and excellent craftsmanship. From our manufacturing choices to our own business practices, we strive to achieve social, ethical and environmental sustainability.

What’s unique about maamam? We reach out to busy mothers and fathers and turn their great ideas into unique, modern and safe products that can benefit all families!