Donita Fashion at Children's Club
Donita is the #1 children’s clothing line in Indonesia and surrounding countries. The collection was launched in the U.S.A. last year to bring the line’s beauty, value and quality to the American market. Donita covers all categories for girls, from light print sundresses to contemporary party and special occasion attire. Sizes range from baby 3m to 12, depending on the style. The parent company, Liza Christina, has been in business for over 30 years. The Donita brand is designed, sold and distributed for the domestic market in the Los Angeles area.
In 2011 Donita Fashion opened its U.S. corporate headquarters, led by National Sales and Marketing Director Michael Berens, a veteran in the clothing business for over 20 years, with experience in results-driven sales, innovative brand launches, fashion and celebrity marketing, merchandising, manufacturing, retailer support services and responsive customer service.
Liza Christina Garment Industry began as a home industry in 1976 and has grown to become an international supplier of girls’ dresses for all occasions, formal to casual, with new designs annually for spring/summer, fall, holiday and special occasions.
The U.S. introduction of Donita is targeted for a major success for economy-challenged specialty retailers. The Fall 2012 collections, still available for immediate delivery, reflect seasonal trends, styles and color palettes. With keen attention to quality and fine finishing touches, styles range from traditional through contemporary. The Spring/Summer 2013 collections are highlighted by easy-wear fabrics with an emphasis on florals, embroidery, bling embellishments and fresh, vibrant colors. Donita also offers a selection of special occasion dresses and classics suitable for the Easter season and dressier events all year round.
Donita delivers it all at value-focused pricing to motivate repeat volume sales and customer loyalty.