Mirror, mirror on the wall, who is the most important person of all? You are, especially when you’re a kid. Youngsters are the centers of their own universe which is why I See Me! books are such a huge success. Introduce your customers to these books that enhance little ones’ sense of self as they learn to recognize letters, spell their names, celebrate holidays and accept new siblings into their families. Nothing stimulates the desire to read more than reading about yourself — the most famous celebrity of all. For a young swashbuckler, display a set that includes the My Very Own Pirate Tale, a personalized storybook about life on the high seas

Chances are if you’ve seen a Dora the Explorer backpack or Shrek lunchbox floating around, it’s brought to you by the folks at Calego International. With each episode or movie, kids are clamoring for more merchandise plastered with their favorite character from the hottest cartoon or TV show. Calego carries in-demand licenses including Glee, Hot Wheels, Sesame Street, Caillou and Hello Kitty. Heard of a certain buxom doll named Barbie? Yeah, they have that too! Known mostly for the in-demand backpacks that make a splash in schools everywhere, their clever corporate motto is: “We’ve got it in the bag.”

Parents of toddlers know this generation is more tech-savvy than any other. Most kids can work a flat screen and program an iPod before they learn to tie their shoes. For these techie tots, Beary Happi is the perfect hybrid of toy and smartphone app. A lovable teddy bear friend that plays on little one’s fascination with touch screens and the cuddliness of plush, Beary Happi is the perfect interactive companion. All parents have to do is put their iPhone or iPod touch inside a HappiTaps cover, download the free app, and voilà: the 21st century Teddy. Hopefully it also offers a few minutes of peace and quiet.

In this Disposable Age of plastics and trends, Morgan Cycle brings to you classic ride-on toys designed and crafted to last as long as the sweet memories. Bicycle engineer Sylvester Yen, who has two decades of experience designing and manufacturing children’s bicycles, founded Morgan Cycle. While the industry raced to produce cheaper products, Sylvester dreamed of offering the most beautiful, safe and finely crafted ride-on vehicles. The very first Morgan tricycle was inspired by the original 1936 Van Doren design that captured the hearts of generations of Americans and was founded on the concept of “simple solidity.”