The Biz: The Grapevine

When a baby is in the process of arriving, all attention focuses — as it should — on Mom. But Dad, often forced to hang out for a long time in whatever he was wearing when the hospital beckoned, is an important player too. With DaddyScrubs®, a father-to-be gets the ideal labor-and-delivery outfit so he can be comfortable while supporting proud Mama every step of the way. DaddyScrubs is a perfect gift for a new father on his first Father’s Day or a man preparing to welcome a new son or daughter. “Daddy” is writ large on the front chest of the top, with an even bigger, bolder “I’m the Daddy” declaration on back.

Blessence Maternity is a boutique maternity line that focuses on what a joy and blessing it is to be an expectant mother. As a mother of eight, ShaeLyn Werner knows what it’s like to want to promote positive messages about a woman’s growing body and family. When she found out she was expecting a baby girl in 2007, she designed the Blessence Maternity line as a way to express her joy. Her collection of maternity tops comes in tanks, tees, and long-sleeve tees. There are even a few t-shirts for dads-to-be. Each top is designed with a positive message that uplifts and affirms women throughout pregnancy.

The Babymoon Pillow was created when designer, Kelly Su couldn’t find a solution for her 3 month old’s “flat head”. Flat Head Syndrome is a common issue and can lead to long-term mis-forming of the skull. As more and more families are following guidelines to put their babies to sleep on their backs, Flat Head Syndrome has also risen. The Babymoon Pillow was designed to ease flat head for babies that love lying on their back. Not intended for use during sleep, this donut shaped pillow keeps the baby’s head elevated off the floor or seat, providing light neck support and eliminating pressure on the back of the head.

Boho chic has long been in vogue for adults, but it’s making its way into the children’s world with parents who like to share their style with their offspring. Capitalize on this burgeoning trend with Mademoiselle à Soho. Raised by a Romanian actress mother and a director father, Alexana’s flair for the dramatic is apparent throughout her collection of unique clothing for infants and older children. Her bohemian clothing is the perfectly playful blend of practical and trendy. While her items are sold separately, you’ll want to feature some of them just as she does on her site: as complete outfits she refers to simply as Looks.