The Biz: The Grapevine

Mothers would like nothing better than to carry an “It” bag that doubles as a diaper bag. From her styling and fashion experience, Cathryn A. Fisfis created an eponymous line that has style and taste. “Fashion is expensive; style doesn’t have to be” is the Cathryn A. Fisfis motto. Combining fashion with function, her bags have the aesthetic of a top-market handbag with the usability of a diaper bag. The Samantha model, with a cowhide body, lambskin bow and water repellant lining, has a wire frame opening at the top so it’s easy to locate whatever mom is looking for. The eleven pockets make it baby-friendly, while nickel detailing gives it a look of elegance.

In 2009, Marjorie Stiegler recognized that pregnant athletes were suffering from a huge void in the market. With few choices of maternity activewear, and poor design among the choices that did exist, she launched For Two Fitness. When her apparel hit the market, pregnant “fitness-istas” were finally being served in a completely new way with high performance, supportive athletic wear. The line never sacrifices quality to fashion, and has flattering and flexible fit details that truly last the entire pregnancy and beyond.

New parents love for their baby bundle of joy to stand out from day one, right in the hospital nursery. They also want their little one to be snug and warm. How do they make this happen? With Infanteenie Beenies: adorable hats for babes that are guaranteed to stay on. Now when those earliest photos are taken, a newborn can be easily identified as a little lassie or laddie in a special Beenie, made of the same material that hospital baby hats are, but with way more style. Whether your customers go for Her First Bow to adorn a girl or Daddy is my BFF for a guy, you will be offering a new item that will win raves.

Itzy Ritzy
HALO® Innovations

What’s the one dream all kids have in common? To be a super hero, of course! When Holly Bartman’s son turned four he wanted a super hero themed party, but he wanted something a little different. So Bartman jumped behind her sewing machine and started making capes as a take-away gift for all of the party attendees. Upon seeing the creations one of the moms said, “You need to make these to sell!” So Bartman gave it a try. The process was slow to start, but grew through the years. Now, eight years later, Superfly Kids has 18 employees and is making thousands of capes every week.

Spain is known for bull-fighting, flamenco dancing and bright sunny weather, but just like any other country, Spain is much more than just its most popular traditions and tourists attractions; it is a place full of unique cultural trends and political challenges. Rosalita Señoritas is one of the three children’s-wear companies owned by Textiles Montecid, a large textile manufacturer headquartered in the Castilian capital of Valladolid. Rosalita Señoritas offers a collection of girls’ clothing, with a focus on dresses. The collection is fun and cheery, using plenty of primary colors and big, bold patterns.

Baby shoes are available at most stores; some even have pretty impressive selections of color, size and style, but how do parents know whether the shoes they’re buying are of high quality? In many cases, baby shoes are “just for show” — in other words, made to match baby’s outfits but not made to fit all that well or to last very long. While durability isn’t that much of an issue considering the lightning-fast speed at which kids’ feet grow, proper fit IS important for any baby that is old enough to stand and/or walk. Rileyroos is a company built on the belief that kids should take their first steps in shoes that are good for their feet.

Phillips Nizer LLP
Michael Scott Studio

It all started with a caring husband looking out for his pregnant wife. She was losing sleep as she attempted to find comfort contorting and repositioning her pregnant belly. Soon Eyal Levy and his wife were seeing and utilizing the concept of stretchy fabric beanbags and they began to play with the idea. Immediately they started filling their basement with unique bean bag designs and products, until very quickly it became too crowded with all the Yogibo products that customers were waiting to buy. Products range from YogiBalls and neck pillows all the way up to their six foot Max, a gigantic bean bag.

Allan Rubinfeld has been an inventor ever since he was a little boy; he grew up designing and building new contraptions. A gifted student, Rubinfeld was about to attend medical school at UCLA when a devastating automobile accident left him in a coma. While recovering from his extensive injuries, Rubinfeld had an amazing idea. He asked his mother, “Mom, what did I hate doing when I was little?” and she replied, “Showering.” Rubinfeld then dedicated several months to teaching himself how to sew. He created over a dozen different prototypes until finally he had the rough draft of Soapets.

From Victorian times to the pioneer days of Laura Ingalls Wilder, the bonnet was a staple for babies, young girls and grown women. While earlier generations wore bonnets to protect against harsh exterior elements, today’s babies and toddlers are enjoying the resurgence of the bonnet as the perfect outfit accessory. Of course, the sunshade aspect is a happy benefit. The Beaufort Bonnet Company is leading this return to days of the bonnet. In true Southern style, this South Carolina company was begun in 2009 by a mom to bring her love and appreciation of heirloom bonnets to this new generation.

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