The Biz: The Grapevine

Imagine a whimsical medley of vintage and modern urban and you start to get a vision of what AlbaBabY has to offer. AlbaBabY is a Danish brand for 0 - 8 year olds, designed with inspiration from the designer Majken Bankes’ own childhood. With cool details for extra comfort and easy use, the Summer and Spring collection features 3 distinct and yet complementary styles: Urban & Casual, Active & Carefree, and Innovative & Nostalgic.

Being on-trend and in style are more than just adjectives decorating the “About Us” page: these words form the foundation of successful children’s businesses. Rapidly changing attitudes and tastes mean that companies need to be innovators. Which suits Florian Berger’s Donkey Products just fine, as the company is “always ahead of the curve – always on the hunt for the new and the different.” The German company is known for developing unique pieces that surprise and delight. As a family business, there is a strong focus on fostering the creativity in design that captures the imagination.

Tiffany Dekel and Laura Burch both have impressive resumes. Tiffany has a background in clothing design and launched three successful online agencies; Laura is an illustrator and art educator at a major university. While they’re both proud of their accomplishments, Dekel and Burch hold a special place in their hearts for handmade crafts, and they want to make the art fun and accessible for more people. In 2012 they launched lullubee, a company that takes a unique approach to crafts and crafting supplies.

Sound Beginnings
RuffleButts / RuggedButts

For some girls, collecting hair clips is practically a hobby. While fancy hair clips are fun to buy, they can run a few dollars more than many moms and dads are comfortable with paying. Florida mom Nabetsi Torres and her friends found this to be true, and they wanted to do something about it. In 2010, Nabetsi founded Three Bears Hair Bows, a company that sells reasonably-priced hair bows that are as cute as anything you’ll find in stores.

Lolli Living is a textile company specializing in nursery gear. It offers parents the best of both worlds when it comes to nursery decoration; it allows them to choose complimentary pieces from various collections in order to create their own look. All the collections are designed to layer so there’s no worry of striking out when choosing a combination. Customers can go subtle and staid or artsy and exotic. Either way, it’s bound to look great and put-together.

How many milestones do babies reach in the first twelve months? How cute is their baby belly when they walk, talk, eat, roll over, or laugh? Sticky Bellies, a memory-making line of re-positionable stickers, helps parents mark each month with their child photographed in a one-piece or shirt designating their age in months. Sticky Bellies really does begin at the beginning though, with stickers in weekly increments for expecting moms.

Baby Bella Maya
No Slippy Hair Clippy, Inc.

In the world of children’s product designers there are many momprenuers and dadprenuers, but “aunt-reprenuers” are not unheard of. It’s not surprising; being around children on a regular basis, providing for their needs and hearing their hopes and dreams is enough to inspire anyone, especially if that someone happens to be a creative, talented soul. This was definitely the experience for Spanish designer Gemma Mases, the founder of children’s clothing company 1+ In The Family.

The rise in allergies has had a dramatic impact on the landscape of families and fun time. Gone are the days when classroom cupcakes were the norm and children painted with whatever was handy. Glob founder Ashley Phelps understands sensitivities. As an artist, she suffered through skin irritation from paints, but just bore the trouble as part of her trade. However, life was about to get better: a friend who was developing a house paint from plants inspired her to investigate new, safe ways to color her world. She started Glob, and has been helping families with her non-toxic, environmentally-positive products ever since.

There’s nothing like a celebrity endorsement to bring a company more attention and business. Problem is, these endorsements can be difficult to obtain, not to mention expensive. Luckily for children’s clothing company Busy Bees, they got a super star endorsement for absolutely free. Actress Gwyneth Paltrow mentioned them in her blog, saying that their clothing was the kind that her children “love to wear.” This shout-out was among the many reasons that Busy Bee is enjoying so much popularity right now, and with top-quality products and lots of good feedback, they’re likely to stay on top of their game.

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