The Biz: Feature Articles

Everyone who has heard the phrase “soft as a baby’s bottom” knows that it is used to describe only the silkiest and smoothest of things. The saying also conjures up images of plump baby nether cheeks that are cushy cute! Today, The Giggle Guide™ is delving into our diaper bag of tricks for the top products from Bumkins, Happy Heinys, Mad Gab’s and Starbunz that go into making those babies’ bums so soft and healthy. With new parents eager for the best products to keep their little ones clean, happy and dry, the possibilities are, well… bottomless!

BIT’Z KIDS is a Japanese clothing line with its own retail operations. The parent company, F.O. International Co., Ltd. was founded in Kobe, Japan in 1998, and is the largest children’s clothing company in Japan, with 140 stores nationwide, 40 in China, and over 1,300 wholesale distributions. BIT’Z KIDS offers the highest quality clothes and service at reasonable prices, providing its customers with “total fashion” - comfy, functional clothing that keeps up with growing kids. Here’s a look at how BIT’Z KIDS entered the US market with its first store in NYC.

Summer Place is a wholesale rep group specializing in high-end baby and children’s products. The sales organization has over 2000 active customers, and covers the Southeast territory, including Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, and Tennessee. Summer Place represents 30 different product lines. Owner Brittany Harrell says, “We strive to provide outstanding customer service to our stores through a consistent and dedicated sales rep team and a customer relationship management system designed specifically for our industry and our showroom.” Here, Harrell gives us an up-close, personal look into what makes Summer Place shine.

Sound Beginnings
It Jeans Kids Division

Yesterday, The Giggle Guide™ shared the latest in protective swimwear for children. Today, we are focusing on our favorite head-to-toe sunny delights that pair with swimwear like surf goes with sand. By offering a dazzling mix of fun, functional and fashionable products to complement new swimwear, retailers can effortlessly increase add-on sales. Get ready to shine with child-safe sunscreens, cool shades and fabulous flip flops that are a step ahead! The Giggle Guide™ highlights brands that make the sun their business, including Baby Blanket Suncare, Teeny Tiny Optics, Swim Ways, and One Ruby Lane.

A monster wave of kid’s swimwear for 2011 is making a huge splash with functional and sun-safe on-trend styles! As parents have become more aware of the dangers of solar rays, the popularity of sun-protective swimwear has expanded exponentially. While sunscreen is always a must, several brands provide added safety through innovative UV-protective swimwear that deftly doubles as all-day playwear. For the latest colorful hats, darling bikinis, and hip and happening swim trunks and rash guards, check out these shining examples of next season’s fun-in-the-sun fashions from Seasons UV, Babi-Kini, Sun Busters and Flap Happy.

Baby K’tan is the one-of-a-kind carrier with a double sling design that supports baby in eight different positions, without complicated wrapping or buckling. Michal Chesal shares her Behind The Brand success story and provides insights into her product’s development and growth. The Baby K’tan carrier’s unique design was first created to provide support and comfort for Chesal’s special needs child, and has since grown far beyond its original inspiration and purpose. This success story is one of hope, love and charity.

Elegant Baby
Fantaisie Kids

The NYC Baby and Kids Fair at 7W runs August 16th through August 18th. This highly anticipated show offers a crateful of tasty products to discover! Here are some handpicked favorites that caught “the apple of our eye”: Zatswho, Pacific World Corp., Lunacy Design, Sleeping Partners, and HuggyBunny. The Giggle Guide™ will also have a booth at the show at which retailers can enter a drawing to win a free selection of exciting children’s products!

Buyers attending KIDShow, August 16th-18th at Caesars Palace in Las Vegas, will luck out by getting a jump on the Spring 2011 season with new ideas, new colors, and must haves from the world of children’s fashion and accessories. Here’s a preview of just a few of the KIDShow attractions, many of which are brands that are exhibiting at the Vegas show for the first time, including Coral & Reef, Showroom a la Mode, Canadian Kidswear and Kaos Recycled. The Giggle Guide™ will also have a booth at KIDShow, with daily prize drawings for lucky retailers to win a giant gift assortment of awesome products. See you at KIDShow Las Vegas!

Linda Flaherty and her daughter Sarah Bailey are co-owners of the exceptional Once upon a time children’s specialty shops in Birmingham, Alabama. Blessed with personalities that are brimming in Southern hospitality and charm, this grandmother and mother duo now operate two very successful retail locations. With fourteen years in the business, the pair have developed a sensibility and keen eye to what customers crave. They offer an elegant selection of traditional, timeless children’s products, along with the latest mix of popular fashion trends and stylings in nursery decor.

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