The Biz: Feature Articles

It’s tough to navigate feelings at any age, but especially when you’re little and can’t truly verbalize them. And there’s nothing worse than feeling misunderstood. Just ask the puffin. “Look at the funny little penguin!” and “What a silly-looking penguin!” Hearing this all day long is enough to make any little bird angry, especially when he is decidedly NOT a penguin. The Angry Little Puffin by Timothy Young is the story of a puffin who is upset that he’s constantly mistaken for a penguin. Even the zoo has placed him with his flightless brethren, with only a small sign to distinguish the two. And nobody reads the sign.

I want something cute” is the mantra of customers who are shopping for the little girls in their lives. Sugar and spice is very nice, especially when it comes in the form of comfortable clothes with appeal to make them fresh for the seasons ahead. Smart retailers seek fine detailing and easy-to-wear fabrics for summer, along with sweet style and original looks. Little ones are cute from the get-go, so what they wear should enhance their appeal as do the collections from Lali, Zara Terez, Posh and PAZ Rodriguez. Much of this merch has an international flavor, proving that “cute” when applied to tots is universal.

It wasn’t too long ago when children’s television and family sitcoms were full of teachable moments. Nearly every episode featured the characters encountering a situation that required them to make a moral or ethical decision of some kind. Soon, those lessons cloaked in humor faded out and “very special episodes” became a trope associated with the past. The new generations of kids were thought to be too savvy to be preached to; they wanted sarcasm, attitude, and chaotic comedy. But is that what kids really need? The Principles of Our World is a book series designed to help children develop a strong sense of character and ethics.

Caletha Crawford

Be prepared to sweetly surrender to Sweet Bamboo. Forget everything you once thought true about eco-friendly –– the boring beige, the thick inflexible fabric, the utter blah of the whole thing. Designer Wendy Besio created Sweet Bamboo to add luscious luxury to ecological friendliness. With the holidays quickly approaching, customers will flip for the soft fabrics of Sweet Bamboo. Before or after wee ones leave the womb, the Newborn Essentials collection will wow. The perfect going-home outfit, the Receiving Gown is a limited edition garment made with super soft antimicrobial bamboo.

It’s not easy for babies to adjust to the bright lights, loud sounds and new smells of the outside world after having lived for 9 months in the warmth and safety of the womb. Swaddling can work wonders to keep a baby relaxed and happy. It allows babies to sleep securely on their backs, protects them from scratching their faces, and helps reduce the risk of Sudden Infant Death Syndrome (SIDS) by eliminating the need for loose blankets. SwaddleDesigns, Cuski, Kyte Baby and HALO Innovations all produce excellent products that make swaddling easier, safer and more stylish.

Beautiful fabric, internationally inspired design, and eco-friendly clothing create the perfect blend of quality children’s clothing. Paper Cloudz is the model place for retailers to stock their shelves year-round with products that have a positive impact on consumers. Lively prints and durable, soft fabrics help children forget about their wardrobe and focus on being a kid. All materials and processes are chosen for less global impact, from the cotton and bamboo plants to the final product. Every sale earns a donation to a charity for causes in need of funding, making Paper Cloudz a leader in globally-aware fashion.


Turkish towels have long been a staple in the most well-appointed homes and hotels. Turkey’s long history of loom-woven textiles, combined with its history of luxurious bath houses make it the perfect birthplace for towels that are soft, absorbent, and beautiful. The best-known type of Turkish towel, the pestemel, was a favorite that, along with other towel styles, made its way from the baths of Istanbul to the bathrooms of millions of Americans in the last century. Today, the Turkish textile legacy carries on to the next generation in towels, clothing and other materials made by Little Ashkim.

Doesn’t it seem like there are more pregnant mamas this year than usual? Good thing there are more maternity and nursing shopping prospects than ever before. Gone are the days of frumpy maternity clothes, sub-par therapy products, and unappealing style options. Now new moms and pregnant ladies can look as good as ever, but more importantly, feel beautiful. Stores can compile multiple products together to create the ultimate gift basket for baby showers or hospital care packages. These four remarkable brands help empower and support pregnant and postpartum women with their innovative products: Bamboobies, Pelv-Ice, You! Lingerie, and Milky Way.

Finding an inviting place to get away from it all can be as close as one’s back yard – if that back yard comes equipped with hammocks where you can read and relax. La Siesta not only provides this luxury for adults, but has a line for children and babies as well. These quality products are sustainably made with only the finest materials. Hammocks for children may be just the unusual, novelty item your customers would love to see in your store.