The Biz: Feature Articles

Moms who have really done their homework know that one of the most important things they can do for their child’s development is breastfeed if they are able, and then start the child on a high-quality diet with vitamins, minerals and other nutrients. This dietary transition can be a tough. Many commercially-made baby foods are not organic, thus running the risk of exposing a child to pesticides, or contain additives. That is why many mothers make their own baby foods at home, and Ruth Yaron’s book, Super Baby Food, gives great guidance on making baby purees and on what and when to feed babies to keep them healthy and support their growth.

America is such a diverse country with so many points of view and traditions to draw on, it’s almost impossible to pin down one look and label it “American Style”. While we don’t have one standard look, we do have a set of ideals we’re known for, and these can be seen in the products we wear and use. Our love for wide open spaces is apparent in western wear like you’ll find at Cuddlestar. Our innovation is seen in the “Why didn’t I think of that?” simplicity of the The Little Lasso. Our respect for the innocence and beauty of childhood shines through in fashions from companies like Malley & Co. and A Little Annafaith.

In today’s world, many daily interactions are quick-paced and short-lived. As electronics and screen time take over lives, occasionally kids forget the most basic, natural part of childhood: play. Germany takes us back to the basics with wonderful, traditional toys that rely on brains, not batteries. HABA has branched out from its classic wooden toys to create modern versions with heirloom quality. sigikid takes its cue from children’s need for cuddling, and creates developmentally appropriate toys. Ravensburger produces puzzles that will forever change how people think of putting pieces together. Hape Toys focuses on wood toys made from natural materials.

JP Lizzy
ABC Spring Educational Conference & Trade Show

If you have moms coming into your store who want a comfortable product for both them and their baby while on the go –– and are also concerned about environmentally-friendly living which will leave baby with a clean, green planet, you will definitely want to invest in Poncho Baby products. This line of baby products offers mom and baby both comfort and convenience, with a focus on sustainability. Not surprisingly, since baby needs a clean, safe place to play or just relax while out and about, the Roly Blanket is one of Poncho Baby’s more popular products.

There are plastic baby bottles, there are glass baby bottles, then there’s 5 Phases. These unique bottles combine the classic benefits of glass bottles with the safety and durability of BPA-free plastic. 5 Phases’ innovative feeding system includes a glass bottle that nestles inside a protective cover. 5 Phases is a baby bottle company founded on the Eastern principle that life is divided into 5 stages, each with its own unique joys and challenges.

Teeth are milestone markers for parents and kids alike. Painful coming in and sometimes coming out, we all know brushing and flossing is crucial to keeping pain away in between. Anyone who has tried to teach a wriggling toddler how to properly swish and spit knows a lot more toothpaste ends up in gullets than in the sink. Thankfully that worry is lessened with natural toothpastes such as Jack N’ Jill. Made in Melbourne, Australia starting in 1949, the toothpaste is 100% safe for young children. Flavors like banana, blackcurrant, blueberry, raspberry and strawberry make for fruity fun.

HALO® Innovations
Teeny Tiny Optics

The fall leaves are blowing down the busy streets of New York and there’s anticipation in the air. Even in the brief lull between the summer tourist season and the explosive activity of the holidays, there’s still plenty to see and do, including ENK’s Children’s Club show. Between October 19th and 21st, the show will be bringing some of the world’s best children’s products and companies to the Jacob Javits Center. Coolibar, DeSalitto, Izzy & Ferd, and Junee Jr. have all earned their place at this year’s show. We wish them the best of luck and encourage you to check out the wonderful products they have to offer.

The understanding of waste in our garments is growing, and customers are starting to ask about the origin of their wardrobe. Kallio started as a consciously-minded kidswear brand out of Brooklyn, NY. After working in the fashion industry, Karina Kallio saw firsthand how much waste there was. Roughly 85% of textile waste ends up in landfills, enough material to recreate the Rocky Mountains. Kallio offers a respite from that reality by repurposing men’s shirts into unexpected modern classics that are wearable and delightful. Kallio is all about local, including sourcing high-quality fabrics that are hand cut in their Brooklyn studio.

So you’ve hired a PR/marketing firm, and you’re eager to see your company shine like the sun — great! But have you really fulfilled your end of the deal to ensure this is even tangible? What many businesses don’t realize is that in order to really get the bang for the buck with a PR/marketing firm, you have to equip the firm with tools and resources that will allow them to succeed in providing your business with lucrative results. Here are three fantastic tips that will ensure businesses get the most out of their firm…