The Biz: Feature Articles

When it comes to Christmas holiday books for children, it can seem as though every storyline has been thoroughly explored and that there is nothing new under the tree. It’s a challenge for an author to color outside the lines in order to produce an original story, while at the same time drawing from meaningful elements of traditional Christmas tales. A Christmas Holiday with the Clauses by Cheryl Kelley is a modern take on a holiday fantasy adventure. In it, a young boy goes on an out-of-this-world adventure to the North Pole and finds out that there’s a thin line between reality and imagination.

There are a slew of things that parents worry about when it comes to their kids’ quality of sleep. Noise, bright lights and other sensory interferences are common problems moms and dads usually try to keep to a minimum when the little ones are in bed. But what about the surfaces children sleep on? Studies show that the mattress a child sleeps on can affect sleep more than most parents realize. Enter Naturalmat mattresses, made with optimum health and safety in mind.

Appreciation for American-made products is all around us. As the economy recovers, more entrepreneurs are taking advantage of the benefits of doing business here at home. You can see them at every trade show and market, bringing their innovation and creativity to wholesalers. Retailers are realizing the impact of a “Made in the U.S.A.” stamp. When customers buy American, they can be confident that they’re purchasing a product that is manufactured to high standards in responsibility to the environment, treatment of employees and reliability of delivery. The Giggle Guide® presents another selection of these products, including Raindrops, Tidy Tots Diapers, Pure Play Toys and AXL Brand.

Wee Ones, LLC
Attitude Pie

Do your customers think that buying goods made in the U.S.A. is only a slogan? In truth, it means a great deal and here are some solid facts to mention as you proudly display clothes and accessories for kids from Lucy & Leo, Stinky McGee, Cavelle Kids and Stoney Clover Land — all companies that proudly produce their goods in the United States. When goods are made overseas, they often don’t meet strict U.S. standards. Furthermore, workers toiling in poor working conditions may make them. Buying American-made products supports more than just American manufacturers — it also helps support our workers, safe working conditions, and child labor laws.

Ask any kid what their favorite time of year is, and you will likely hear “summer!” The weather is good, school is out, there are friends to see and family fun to enjoy. Summer’s dress code is mostly casual, but it doesn’t hurt to have some stylish additions for a kid’s warm weather wardrobe. Get ready to take a tour of some of the brands making the coolest summer clothing and accessories for kids, including Flik Flops, Andy & Evan, BSkinz and Koko-Nut Kids. From flashy flip-flops and fashions for little gentlemen to fair trade Batik, the possibilities are as diverse and fun as the sights you’ll see on any summer road trip.

Bike riding forms a cornerstone in the memory, not only as a fun way to break free, but also as a rite of passage. Companies that capitalize on that desire understand that they are delivering more than just a bike or accessory; they are fulfilling part of a customer’s dream. KaZAM brings extra sturdy bikes to kids, while Yedoo keeps everyone in the family on wheels with their bikes and scooters. Nite Ize and Bike Brightz help kids kick it up a notch with decorative lights that illuminate the path to warm memories.

Woombie (KB Designs, LLC)
Bibi & Mimi

You just can’t escape it; tween culture is everywhere. Go to the mall or the library, turn on the television, or listen to the radio, and you’re likely to see or hear something that’s targeted at this demographic of savvy and enthusiastic youngsters. It is, of course, up to parents to decide what products are appropriate for their kids, but many moms and dads will find that tween culture isn’t all edge and attitude; it can have some positive, uplifting elements as well. We present some of those choices, including BLÜ, Emily by Tomas, Reina Mora and MAÁ Shoes.

The beauty of getting kids into gardening is that it combines outdoor play with education and fun. Health and wellness are nurtured with My First Garden — raised garden beds that are so easy to assemble, a kindergartner can do it. Don’t go without DOGO and their designer gardening products in 10 unique collections. Once the gardens are built and flourishing, Sassafras will provide fun activities amongst the flowers and Super Sprowtz will inspire kids to put their newly grown veggies to work. These are among a blossoming category of products that can grow some green in your coffers while nourishing healthy, balanced appetites.

What does it mean to a child to be bi-racial? Chances are many shoppers know a youngster who fits this bill and will welcome a useful as well as entertaining way to explain what “mixed” really means. Author Garcelle Beauvais, who was born in Haiti and came to the U.S. when she was seven, now lives in Los Angeles with her mixed-race twin sons who inspired her work. Originally, Beauvais enjoyed a robust TV career, including the role of First Lady in the blockbuster hit White House Down. After her on-air success, she turned her attention to writing since she perceived an unmet need. I Am Mixed celebrates the fusion of cultures in mixed-race kids.

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