The Biz: Feature Articles

With one in seven people on the planet using Facebook®, everyone pretty much knows that they should have some sort of presence on the popular social media site, but many are not sure just how to make the most of this opportunity. After conducting research on this topic for the last 18 months, I would like to share my personal experiences from a Facebook business page that I created and how those lessons learned might translate to your company pages.

Everyone knows that a baby’s soft skin is delicate. Little ones suffer from a number of external irritants that wouldn’t affect adults, because an adult’s outer layer of skin is more developed. While problems like diaper rash are common issues, the increased permeability of baby’s skin also means that more irritants can pass through it. Wouldn’t it be great to provide products that give your customers peace of mind and help little ones stay comfortable? Safe, non-toxic products that protect infants and toddlers, such as the lotions from BabySpa, may just be what the doctor ordered.

Some parents take it for granted that they can go into a toy store and buy whatever their child wants. Parents of special needs children know it’s never that easy, and retailers who carry toys and clothing for their child’s specific needs can foster a valuable customer relationship to last a lifetime. A few examples of all-inclusive products include Pocket Frenz for children who need something small and tangible to get them through the day; Fun and Function toys, games and apparel; Soft Clothing’s seamless, tagless apparel for children who find regular clothes irritating; and WorryWoos for children who have trouble processing emotions.

It’s time to dive into swimwear for all-day splash-tastic fun! Both little girl and boy waterbugs go gung-ho for colorful duds that are easy to jump into and out of, while your shoppers appreciate styles that can hold up through next year’s long, wet summer. A swim suit should fit snugly, but not so tight that it binds and chafes; but neither should it be so loose that it slips down or shows off a saggy-baggy vibe. Swimwear manufacturers like 405 South by Anita G., Haiden Surf, SnapMe Swimwear, and PilyQ offer good-looking, long-wearing styles that put young pool and beach-goers front and center with on-trend appeal.