The Biz: Feature Articles

“They are very soft, daddy.” This testimonial by a small boy lasers in on the primary focus of Lucky & Me undergarments: comfortable, breathable foundational pieces that make parents happy and little kids want to share their enthusiasm. Rochelle Perera, co-founder of Lucky & Me, set out to create undergarments that were soft, comfortable, and safe. She found a ready audience. “We’ve had a great response from the customer – parents who appreciate high-quality products love Lucky & Me underwear,” Perera exclaimed. Lucky & Me undergarments are all about the child’s comfort. They are tagless and the elastic trims don’t tug or pull at the skin.

Do crabs fly? What do dogs think about the secrets kids whisper into their ears? When a little one scribbles wildly colorful lines and circles, is there a hidden meaning? Run these thoughts by your customers and take note –– at first their eyebrows may rise, but once they get their hands on the whimsical clothes from Doodle Do, shopping will move into high gear. Children’s imaginations inspire every garment and accessory this British company produces. Designed to bring out the extraordinary that lurks in every youngster, these are clothes for youngsters who need to play, run and simply hang out in garments that are comfy no matter what.

Kids are dirt magnets. Between dropped pacifiers, chewed-up toys, and snack-time on the floor, parents need to be one-step ahead of babies and germs. This is part of the reason why a growing number of child products are developed from silicone. Already known for its many industrial and medical uses, silicone brings an added dimension of safety and durability to kids’ products. From the innovative teething devices at Mello & Co. and RaZbaby to the products from ChooMee and 5 Oceans International that make mealtime a snap, silicone is helping parents keep kids cleaner and safer than ever before.

See Kai Run
Bibi & Mimi

Artsy types wanting to make money from their creative talents can now jumpstart their ventures with Kickstarter. Getting public funding for mass production allows creators to realize their dreams while allowing retailers to line their shelves with new products. As spring arrives, offer your earthy types the UltraCompact baby carrier from Bitybean. Help families talk directly to kids through their toys with Toymail Co. The designer of the newest plush pocket pals at Poketti is a kid herself, raising money for her animal toy line. MinkeeBlue has taken the weight off women’s shoulders by offering one bag for every situation.

Even if you’re well over making or keeping New Year’s resolutions, all of us want solutions that work for our business. This year focus on the “solutions” in resolutions and discover ways you can solve business problems, big or small. Here are 5 “re”solutions to get you figuring out how you can revitalize your business in 2014: Review, Remember, Research, Refresh, and Reduce.

Fair Trade is basically the practice of paying “fair” or “appropriate” prices for products developed in other countries. It focuses on honoring the work of the laborers. It is not simply a way of doing business — it’s a conscious choice made to reflect business and personal values. Fair Trade is not about a handout: Fair Trade products are high-quality merchandise created with attention to detail. If these goods sound like the kinds of products you would like to provide your customers, then WeAreDAR, Aloetree Kids, 1 of a Kind (Pebble) and Almirah are excellent choices.

ABC Spring Educational Conference & Trade Show
Emily Press Labels

The Giggle Guide® is delighted to introduce these newcomers, each with a special niche and vibe but all with one thing in common: the desire to make the greatest, coolest duds for youngsters that appeal both to those who shop for youngsters and to the small people who will wear them. The designers behind Ba Ba Bling Baby, Little Name, Alivia Simone and The Good Ones Clothing Co. offer different takes on fashion but each brings a fresh look to the market. Show these lighthearted, contemporary pieces to your customers and watch them snap up the latest looks.

Today’s viral marketing makes it easier for a product to take off and gain popularity seemingly overnight. Of course, some of these products end up being a flash in the pan, but others stand the test of time and become well-loved classics. To get there, it usually means having a combination of a high-quality, innovative product, smart marketing, and excellent customer service. The following companies are innovators with possibly the next “must-haves”: HICKIES, Buddha Board, EarZings and 4moms.

American companies seeking to rapidly grow their business have taken aim at extending their brands to markets outside the United States. If foreign markets are on your radar, you should apply for trademark protection in each of the countries where you want your brand to be sold. Below are some thoughts on filing trademark applications in foreign countries, either individually (original trademark applications), or by use of a centralized filing system that piggybacks your U.S. trademark application or registration to foreign countries (Madrid Protocol extensions).

Login:

Username:
Password: