The Biz: Feature Articles

Retailers looking for new and innovative children’s products will find our latest recommendations allow children to grow physically, cognitively and even artistically. They are excellent products to market to parents who take a keen interest in their children’s education and development. From a food cutter which makes nutrition more fun for picky eaters to a finger puppet that helps children navigate touchscreen technology; from rolling stamps for the creation of art projects to backpacks and trolleys for the busy child on the go, these products help make the process of growing up more fun: FunBites, DigiPuppets, Funnybone Toys, and Juratoys.

Tragedy struck the Leonard family in 2005 when Monica endured a stillbirth of her daughter Molly. As a pediatric nurse, she knew she had done “everything right” in her pregnancy. Leonard started to research and found a study done on cord blood which identified over 120 toxins found in newborn baby cord blood. These toxins are passed through several generations and originate in many chemicals found in homes. Leonard said, “It was a starting point for me, I began doing research and finding out what products were safe, and what products were not.” Thus she created Molly’s Suds, an all-natural, toxin-free detergent line.

Thoughtful companies put as much time and effort into packaging as they do into their products. Why? Because the package is the first engagement with the customer. Good packaging draws shoppers’ attention by making items stand out. That’s the start of a sale. Each of these companies — Nawi Kids, Baby Essentials, ToeBlooms and Apple Park — employs well-thought-out packaging that engages customers. These companies offer terrific wares; the addition of creative packaging reflects each brand’s quality and image. Stock goods from these vendors and watch your customers channel their attention.

Bumkins

As children’s spa birthday parties and sleepovers gain popularity, parents are left trying to find affordable but appropriate products for sweet little faces. Sweet Dream Girlz founders Brea and Halle Holmes turned that frustration into an emerging business. At the young ages of 16 and 10 years old, these tween/teen sisters created a line of natural skincare products for at-home spa treatments. Just three years later, the brand has expanded to natural skincare that smells good enough to eat.

It’s tough to navigate feelings at any age, but especially when you’re little and can’t truly verbalize them. And there’s nothing worse than feeling misunderstood. Just ask the puffin. “Look at the funny little penguin!” and “What a silly-looking penguin!” Hearing this all day long is enough to make any little bird angry, especially when he is decidedly NOT a penguin. The Angry Little Puffin by Timothy Young is the story of a puffin who is upset that he’s constantly mistaken for a penguin. Even the zoo has placed him with his flightless brethren, with only a small sign to distinguish the two. And nobody reads the sign.

I want something cute” is the mantra of customers who are shopping for the little girls in their lives. Sugar and spice is very nice, especially when it comes in the form of comfortable clothes with appeal to make them fresh for the seasons ahead. Smart retailers seek fine detailing and easy-to-wear fabrics for summer, along with sweet style and original looks. Little ones are cute from the get-go, so what they wear should enhance their appeal as do the collections from Lali, Zara Terez, Posh and PAZ Rodriguez. Much of this merch has an international flavor, proving that “cute” when applied to tots is universal.

pediped footwear

It wasn’t too long ago when children’s television and family sitcoms were full of teachable moments. Nearly every episode featured the characters encountering a situation that required them to make a moral or ethical decision of some kind. Soon, those lessons cloaked in humor faded out and “very special episodes” became a trope associated with the past. The new generations of kids were thought to be too savvy to be preached to; they wanted sarcasm, attitude, and chaotic comedy. But is that what kids really need? The Principles of Our World is a book series designed to help children develop a strong sense of character and ethics.

Be prepared to sweetly surrender to Sweet Bamboo. Forget everything you once thought true about eco-friendly –– the boring beige, the thick inflexible fabric, the utter blah of the whole thing. Designer Wendy Besio created Sweet Bamboo to add luscious luxury to ecological friendliness. With the holidays quickly approaching, customers will flip for the soft fabrics of Sweet Bamboo. Before or after wee ones leave the womb, the Newborn Essentials collection will wow. The perfect going-home outfit, the Receiving Gown is a limited edition garment made with super soft antimicrobial bamboo.

It’s not easy for babies to adjust to the bright lights, loud sounds and new smells of the outside world after having lived for 9 months in the warmth and safety of the womb. Swaddling can work wonders to keep a baby relaxed and happy. It allows babies to sleep securely on their backs, protects them from scratching their faces, and helps reduce the risk of Sudden Infant Death Syndrome (SIDS) by eliminating the need for loose blankets. SwaddleDesigns, Cuski, Kyte Baby and HALO Innovations all produce excellent products that make swaddling easier, safer and more stylish.

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