The Biz: Feature Articles

Come holiday time, when those kids are nestled all snug in their bed, visions of picture-perfect pajamas are dancing in a parent’s head. The stylish and sustainable designers featured here focus on unique patterns you won’t find at mass merchants during this busy shopping season. Sweet Bamboo features unexpectedly soft and durable pajamas out of the popular plant. Nobody will get the bedtime blues with Bluebelle, featuring matching mother and daughter pajamas. New Jammies offers a twist on 100% organic cotton –– soft pjs covered with fun prints for every personality. Maxomorra maxes out with fun fall patterns like mushrooms and leaves. These clever printed pajamas will effortlessly round out your holiday gift display and bring joy to the world one fox or lobster pattern at a time.

Tatiana and Company celebrates the 16th anniversary of its Kissy Kissy brand by thanking the consumers and retail partners who have contributed to the company’s success. Built on the softness and durability of Peruvian Pima cotton, the brand is a go-to for parents and gift-givers who want beautiful, high-quality baby clothes and accessories. In addition to building a loyal consumer following, the brand has been a pioneer in introducing Peruvian manufacturing capabilities and its unmatched Pima cotton to the rest of the world. We are honored to have founder and owner Roxana Castillo share with us some personal reflections about her experiences in the children’s business.

It’s challenging enough to make it as an artist or business owner in the developed world, where resources for success are plentiful; those living in developing countries may not even realize that they have the potential to make a livable wage doing what they do, and may not know where to begin to reach a larger audience. Recognizing this fact, some companies in the U.S. have made an effort to reach out to artists around the globe, to help them become established in their craft and ensure that they’re paid fairly for their work. Kahiniwalla is one of the companies taking part in this revolution.

See Kai Run
JP Lizzy

The ABC Kids Expo returns to Las Vegas October 15-18 and that has made a lot of people smile. I know that I always have a good time at ABC, and am looking forward to some laughs together with my explorations for new juvenile products. Before the show begins, I wanted to find out what makes some of the exhibitors laugh, and how they plan to generate big smiles from buyers. I was particularly pleased to hear that most of the manufacturers I asked said that their children, spouses or family members are what makes them laugh the most. I agree!

In a recent article about Vera Wang, it was noted that everyone at the company adopts “the look”, which is monochromatic and slightly unisex. Stop into the Ralph Lauren offices, and you’ll immediately notice how much everyone there looks like an ad for the clothing giant. In fashion, you really can’t help but look the part. But ideally the uniformity in wardrobe reflects the employees’ deeper understanding of the brand and willingness to soak up every aspect of the corporate culture. What’s your corporate culture?

Once the children outgrow sippy cups, they’re ready to launch into the world of “grown-up” drinking glasses…. or are they? The American Academy of Pediatrics recommends that children graduate to regular grown-up cups around the age of 12 to 15 months, and that they should stop using sippy cups completely by the age of 3. While this is good advice theoretically, not all kids find the transition easy in practice. The innovative minds at JJ Rabbit would argue that an intermediate cup might be a good idea for kids adapting to adult cups, and they have introduced the Cuppy to fill that need.

CPSIA Ready
Michael Scott Studio

The first Hello Kitty item was a plastic coin purse based on a Japanese design created in 1974. The kitty in question was a female white bobtail cat sporting a red bow around her neck. Hello Kitty came to the United States in 1976 where she took the country by storm. Although the initial market for the design was pre-teen girls, the popularity of the icon grew and now includes adults as well. The design appears on all kinds of products ranging from school supplies to fashion accessories and even high-end products. Hello Kitty is internationally famous with a multi-category litter of licensed products sporting her face and body.

No Slippy Hair Clippy CEO and co-founder, Annie Salyer, is a leader in the girls’ hair accessories market, with her eyes focused on global expansion. But the energetic exec still has a strong sense of what made the company tops with customers. Salyer recently answered a few questions about No Slippy’s brand recognition in the marketplace, plus she gave The Giggle Guide® a preview of some of the newest, exciting designs.

A stroller is one of the biggest purchases new parents will make, and with all the choices available, deciding which model to buy can be overwhelming. When shopping for a stroller, one decides which features are important. Planning to run or walk trails with the baby? Choose a sport model with sturdy wheels and a streamlined frame. Ride public transportation frequently? A light stroller that can be folded and lifted easily is the ticket. Many parents also opt for “travel systems” rather than just strollers alone. Today we focus on products from Britax, Buggygear, 3 Sprouts and JP Lizzy.

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