The Biz: Feature Articles

So you’ve hired a PR/marketing firm, and you’re eager to see your company shine like the sun — great! But have you really fulfilled your end of the deal to ensure this is even tangible? What many businesses don’t realize is that in order to really get the bang for the buck with a PR/marketing firm, you have to equip the firm with tools and resources that will allow them to succeed in providing your business with lucrative results. Here are three fantastic tips that will ensure businesses get the most out of their firm…

“Here in my car, I feel safest of all!” It’s not just a song, it’s a way of life for parents. Safety starts with eyes on the road, and the Prince Lionheart backseat organizer allows everything to remain in its place so the driver is not distracted. Seat belts don’t have to be a chafing proposition with BenBat Seat Belt Pals. Britax has 70 years of experience bringing a safe rides to families, and their USA-made products are revolutionizing the industry while making installation a breeze. Cardiff Products supports their buddies in boosters with a mountable head rest to ensure snoozing sweethearts are safe.

When Paul Barton’s sister got pregnant, he and his wife, Sandy, discovered a gap in the children’s market. They searched for baby clothes that were both fashionable and sustainable, but couldn’t find anything that they liked. Clothes produced in an ethical manner all seemed to be frumpy and boring, whereas the cutest baby clothes were in no way sustainable. When the couple discovered they had a baby of their own on the way, they decided to take on the challenge themselves. Spence Baby was born, named after their new little girl, Spencer Grace.

Republic of Pigtails, LLC
Woombie (KB Designs, LLC)

There are plenty of occasions when parents are in the market for good quality dress wear for their sons, but it isn’t always very easy to find. Most stores are awash in pretty dresses and accessories for girls through all seasons, but many of them have a relatively meager selection of dress shirts, vests and slacks for boys. Even when these items can be found, they’re often the same old same old, without many interesting touches to make them stand out from the crowd. Andy & Evan, Tailor Vintage, Dsquared2 Kids, and Cufflinks, Inc. are all about those defining touches that make an outfit special. These companies have what it takes to make boys into instant gentlemen.

Over thirty years ago, Becky Cannon asked herself how she could provide natural care both inside and out for her future family. She spent the next three years studying and teaching young children about natural foods in Japan. There she had her daughter Emi. After moving back to the States and preparing for the birth of her second daughter, Mari, she missed the unique baby products she discovered in Japan. Soon, Cannon started importing diaper covers from Japan to make them available for other parents. Today, Cannon and her daughters are the mother-daughter owners of i play.®, as they continue to focus on creating the best baby-friendly products.

The Made in USA label has always meant durability, local design and processing. Now it can also indicate stylish, modern and organic designs unique enough to be featured in your store. Beautiful beasts come out of Brooklyn with Snuggly Ugly dolls and décor that add flair to nurseries. Clever child nicknames gave birth to nini & pumpkin and their moon cocoon wearable duvet. Young ladies get the royal treatment with the Ecoprincess line of makeup and bath products by Organic Beauty Now. Take note of Tree by Kerri Lee for a handmade movement in music that will replace plastic music boxes forever.

Little Things Mean A Lot
Itzy Ritzy

Recently, I was at a department store (that will remain nameless) on the hunt for — what else? — shoes to wear to trade shows. Half the place was crazy with shoppers buzzing around the end-of-season sandal sale. Sales help swarmed all around that area but in the full-price section where I was, it was deserted. No shoppers. And no sales people. Finally, I flagged a guy down, but he immediately announced that his handheld scanner didn’t work so he couldn’t help me. When I asked him to give me a hand with finding someone else, his response was to glance around listlessly and shrug before wandering off. Seriously? A shrug?

In the past 5 years since the founding of Little Crown Interiors, co-owners and designers Naomi Alon and Gerri Panebianco have created 100 unique, one-of-a-kind nurseries, children’s rooms and playrooms. The duo’s latest project is an adorable, traditional boy’s nursery in the historic, oceanfront enclave of Long Beach, California. Taking cues from the gorgeous 100-year-old craftsman home, as well as their extensive design experience over the course of 100 projects, Little Crown Interiors created baby Mackinley’s nursery with a historically inspired color palette and an understated music theme.

If parents could give their kids a boost in language skills at a very early age, would they try it? That’s the mission behind Creative Baby and its extended line of educational products that offers baby steps in exposing tots to phonics, foreign languages, geography and nature. Their award-winning foam i-Mats –– where pictures “talk” to youngsters when touched with a Voice Pen™ –– expand with two new play mats, Alphabet i-Mat ($29.99 MSRP) and Under The Sea i-Mat ($29.99). ABC Kids Expo (Sept. 6-10, Las Vegas) attendees can try out each of these pieces at Booth #3625.