Nested Bean Inc of Hudson, Mass., will launch the Zen Swaddle at the 2012 ABC Spring Conference in booth #211. It is the first swaddle product to use a unique construction that harnesses the proven power of maternal touch to soothe and comfort infants while also employing the benefits of swaddling. The Zen Swaddle was designed by Manasi Gangan, a mom who, like so many others, spent many sleepless nights trying to calm her fitful baby. Nothing worked—including traditional swaddling—except holding him as he slept.
