Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Apparel & Accessories Consulting
- Children’s apparel industry primer
- Feasibility consultations
- Branding
- Business plan assistance
- Industry matchmaking
- Industry and competitive analysis
- Merchandising/line reviews
- Marketing collateral development
Freelance Writing
- Copywriting/product descriptions
- Website copy/brand identity
- Social media feeds (Facebook/Twitter)
- Blog content
- Newsletter copy
- Advertising and advertorial copy
Public Relations
- Press kit preparation
- Press release writing
- Outreach to print and online media, blogs
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@warbyparker Yes, she was very interesting. As I mentioned to her, I used to be in the eyewear industry so I get what you're doing |
1 day 16 hours ago » In reply to WarbyParker |
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caletha_style |
Bridging off & online is abt figuring out the imp pieces of off & bringing them online w/video, content & social @Shoptiques #fashiontech | 2 days 8 hours ago |
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caletha_style |
Customers offline are different than those online bc some r older— @Shoptiques And some require more education— @WarbyParker #fashiontech | 2 days 8 hours ago |
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caletha_style |
RT @3rdWaveFashion: "Do something very innovative-- that will justify your time." @OlgaVidisheva @Shoptiques #fashiontech | 2 days 8 hours ago |
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caletha_style |
Innovative things are worth it. But you have to manage your time and not take too much away from your products. @Shoptiques #fashiontech | 2 days 8 hours ago |
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caletha_style |
We've focused on events we can track based on our goals. U have to manage what makes sense. & u have to do it well @Shoptiques #fashiontech | 2 days 8 hours ago |
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caletha_style |
We had to decide, are the goals for offline events sales, brand awareness or acquiring users @MaterialWrld #fashiontech | 2 days 8 hours ago |
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caletha_style |
The highlight of offline events is we get to see customers' excitement while they shop. Planning is challenging @MaterialWrld #fashiontech | 2 days 8 hours ago |
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caletha_style |
There is no existing mold or formula for online/offline so we're figuring it out as we go— @WarbyParker #fashiontech | 2 days 8 hours ago |
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caletha_style |
We love having events and having our customers introduce their friends. We believe in events @Shoptiques #fashiontech | 2 days 8 hours ago |
