The Biz

Diaper industry giant Huggies has announced the winners of the 2011 Huggies MomInspired Grant program. The program provides $15,000 in seed money and business resources to inventors of original products that make caring for a baby easier and more enjoyable. Moms have long been a source for ingenuity and creativity in the baby industry, and the Huggies Grant program is acknowledging and fostering this great resource. We applaud Huggies for their support of the entrepreneurial spirit! Let’s take a look at some of the 2011 winners: Bobee, Magnificent Baby, Kristi G, and Psi Bands.

Joseph and Laralyn RiverWind are the founders and co-owners of Native Touch, an all-natural body care company. Based in western North Carolina, Native Touch knows one thing that sets them apart from other body care companies is that they are not rebottlers. All Native Touch products are original, proprietary recipes formulated by Laralyn, an herbal biologist. Native Touch’s philosophy is inspired by the teachings of their elders, who taught them, if you can’t eat it, you shouldn’t put it on your body. Their vision for the future revolves around the ancient indigenous wisdom of basing the decisions of today on the way it will affect the next seven future generations.

Retailers may still be making final buying decisions for the 2012 fall and holiday season. Top off the season with one of the biggest trends: hats, hats, hats! From traditional pom-pom caps to fantastical ski masks, the perfect hat should go with any coat, dressy or play, but have enough detail to set it apart from everyday stocking caps. Our picks all have unique elements, plus are warm enough for little ears while also being adorable enough to make parents skip the local drugstore 2-for-1 sale and head to your store: Ambler, 2HKnits, Virginia Dunn and Patouche.

Lucky Jade, Inc.
Dandelion

Boho chic has long been in vogue for adults, but it’s making its way into the children’s world with parents who like to share their style with their offspring. Capitalize on this burgeoning trend with Mademoiselle à Soho. Raised by a Romanian actress mother and a director father, Alexana’s flair for the dramatic is apparent throughout her collection of unique clothing for infants and older children. Her bohemian clothing is the perfectly playful blend of practical and trendy. While her items are sold separately, you’ll want to feature some of them just as she does on her site: as complete outfits she refers to simply as Looks.

We assume those who are quite persuasive are those who can “sell umbrellas in the desert.” When we think about an umbrella, we think of rain and then jump to the conclusion that if someone is able to sell something that is useless to a group of people, as with the umbrellas for desert dwellers, they must be good — right? Wrong! People who manage to convince us to buy items we don’t need may be persuasive, but they won’t hold our trust for long. On the other hand, those truly persuasive individuals who are able to sell umbrellas in the desert are people who can see our true wants and needs and either offer or repurpose a product to satisfy those desires.

On a scale of one to ten, I would award a twelve-plus to Knotties, something new in baby sleepers. This little gem from Lala’s Pequeños was designed with the idea of snugly bundling little legs and toes and, as a bonus, making it possible for baby-tenders to change diapers quickly without having to mess around with snaps or ties. The changer can simply tie the ends in a knot so tiny toes stay under wraps. The force behind the company is a dynamic mother of two who, together with her family and business partners, owns a 1500 acre rain forest in Costa Rica. To make and keep ecological awareness top-of-mind, a percent of proceeds from Lala’s Pequeños goes to help the Rainmaker Conservation Project.

Bibi & Mimi
Cloud B

It has long been said that imitation may be the sincerest form of flattery. But in business, unauthorized “imitations” cost companies immeasurable sums in lost sales and damage to their reputations. Most companies likely will not find it particularly flattering when a counterfeiter imitates or incorporates a valuable brand name or trademark in a domain name with the goal of misdirecting consumers to its ersatz website. Like in a Whack-A-Mole game, cybersquatters keep popping up.

Anyone who has ever traveled with children dreads the inevitable “Are we there yet?” and longs for a way for the kids to be occupied during the journey. Retailers can answer this yearning with great travel games for kids from Smart/Tangoes USA, a company that produces puzzles which amuse kids (and their adult companions as well.) Tangoes is based on the ancient Chinese Tangram puzzle that not only entertains but also helps develop problem solving skills and creative thinking. Perfect for out and about, Travel Tangoes is available in animal, people or object versions and fits neatly in a backpack or purse.

The capes and ponchos trend is back and it’s hitting the younger set fast. Light, breezy and easily layered, this trend is totally wearable. Unlike many sweaters or jackets, capes and ponchos give kids the warmth they need while letting them move the way they want. Parents love the combination of style and functionality, and girls love the twirlability. Big-button capes and detailed ponchos are in for fall, so deliver with these designers who do the trend best, including the little hummingbird, NICO.NICO, Girl and a Mouse and Babylady Inc.

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