Rubes and Beasty: Refreshingly Different
In recent years, there have been some major changes in the world of little girls’ fashions. Many parents voiced concerns over the sea of pink and purple princess gear that was so prevalent in mainstream stores, and called for more diversity in the marketplace. Sure, being a princess is great, but it’s not what all girls want all the time. What about primary and neutral colors, space, science and outdoor themes? Several companies responded by offering options that included more varied colors and themes to better reflect girls’ individuality and personal style. The movement toward is still a work in progress, but results for companies who get on board show happier kids, satisfied customers, and boosted sales.
As someone who valued artistic expression, Michelle wanted something different for her son, something that didn’t look like what all the other kids were wearing. Her eye was drawn to many of the themes commonly found in girls’ clothing – plants, animals, butterflies – so she began to imagine ways to interpret these objects into abstract images that would be suitable for boys’ clothing. She would take the colors and shapes she found inspiring and incorporate them into colorful, high quality screen prints.
Today, Rubes and Beasty is a testament to Michelle’s creativity. The collection for boys 0-6 is getting well-deserved attention on the trade show circuit, and new items are making their debut all the time.
Clothing the gender gap: www.rubesandbeasty.com