The Biz

On the evolutionary chain of children’s rain gear, there isn’t exactly a staggering amount of change. If you look at family photos and magazines from the 1950s up to today, you’ll probably notice that children’s rain gear looks very much the same, with a few minor changes and updates. Is there anything new under the sun when it comes to the rain? Maybe. Rain gear from Oil & Water gives new life to these everyday pieces and makes puddle-hopping more fun than ever. Sure, there’s the classic yellow slicker, but shoppers also discover some new wet-weather options like cozy field jackets, haute couture opera coats and pretty ponchos.

Sado Inc. is a vintage inspired clothing line for girls 12 months to 10 years. It is a mix-and-match line full of unique fabrics, ruffles and trims. It has a natural feel that is still fun and girly. Sado Inc. just released a women’s line too, so now mothers and daughters can dress alike. Owner Samantha Miller speaks on Sado’s success: “I feel like moms have been looking for a casual clothing line that can be worn on a daily basis, but is different from what you find at big box stores. Sado Inc. is unique, comfortable, affordable and lovely on every level.”

There are many reasons why American parents have a romance with European fashions for their kids. There’s the general allure of all things exotic and different, and the idea that European imports represent a chic, affluent lifestyle. The truth is that European clothing for kids is often high quality and stylish in its own unique way. Of course, Europe is a whole continent encompassing many cultures, each with its own particular style sense. Boboli is a company that represents Spain with its fun, colorful children’s clothing.

pediped footwear
Bébé au Lait

Empress Arts offers a complete package for the gift industry: high quality, beautiful products, and pricing designed to include anyone who enjoys unique gift gifting. Owner Kathy Tanabe states, “We love kids and feel that there’s not really a lot of time before they are grown and want parents to cherish as many special moments as possible by providing well thought out products that make people smile.” Empress Arts has been able to grow by continuing to do trade shows and use sales reps though the years. They feel it is important to meet customers face to face and hear what they have to say.

As the world of nature disappears faster than we appear to be doing enough to stop it, stories of this part of life teach important lessons. Squirt the Otter is a true story of an orphaned baby critter who was found, in all places, in a farmer’s field. Tracy, a zookeeper, together with her dog Muffin, befriended the baby otter and took her into their home, caring for her to enable her to grow into a healthy adult. This warm tale by Tracy L. Mikowsky, the actual Tracy of the story, shows how compassion and friendship transcend the species, giving concrete examples of the bond between humans and animals and the benefits to both of forming close, caring connections.

L’il Kitch is a line from Joie Shop which carries some of the most unique kitchen and household items. From wine stoppers to Christmas tree toppers, Joie Shop offers modern, charming designs. L’il Kitch creates kitchen tools aimed at kids to get them interested in cooking in a playful way. They designed their items revolving around that philosophy and trying to bring as much joy as possible to the process of making meals as a family.

Pedoodles
Insights Discovered

Summer is here and it’s time to celebrate most of our American patriotic holidays. While there are solemn events to commemorate, the overall spirit is one of hope and happiness. The people who fought for freedom, built enterprises or became pioneers on this land didn’t just do it for themselves, but for the generations to come… the generation being born today. Companies like Kinsley Kouture, Liz and Roo, Baby Bits and Chibella are all examples of American entrepreneurship in action. So let’s light the sparklers, fire up the barbecue and get the party started!

Capitalizing on the importance of a child’s imagination, Box Play for Kids offers eco-friendly kids stickers to repurpose recyclables into fun, new toys. The company was inspired by owner Janette Harwell’s 2-year-old daughter and her love for stickers and a “penchant for playing with empty boxes.” Harwell continues, “I had an ‘aha’ moment that lead to the invention of Box Play for Kids.” Fortunately for Harwell’s daughter, both her parents are designers who have specialized in package design, branding and advertising for over 20 years.

If commercials are any indication, baby bath time is supposed to be a joyful bonding experience with sweet-smelling soaps and relaxing bald-headed massages. The reality for most parents is wishing for another four hands and an hour spent cleaning puddles of water from the bathroom floor. The creative minds behind Tubby Table experienced the latter with their active toddlers and worked out a solution to make bath time more fun with less mess.

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