The Biz

Swedish company Little Jalo has its eye on developing the finest in children’s products. Started by industry veteran Marie Sammeli, Little Jalo brings the best of kids fashion into line with the finest in materials and design. But Little Jalo’s Euro-style is not only popular on the continent. “We have had a very good consumer response,” Sammeli explains. The mother of four has a strong vision for the company’s products — beautiful, earth-friendly, sustainable creations — and knows how to meld it with the durability and quality that parents need.

What does it take to make that indecisive customer happy? Offer a comprehensive children’s collection that spans ages, genders and tastes. Honey Bunny brand products are a vast collection of affordable baby accessories that make grabbing and gifting super simple. They are all unique but complementary enough to mix and match. For the baby basics, Honey Bunny features rich flannel receiving blankets and contoured crib sheets. Thermal blankets littered with cute characters like giraffes, crocodiles and koalas will also be a hit.

Many parents know the feeling: You take your little girl to a party in a cute and frilly dress, only to find that she and her friends are more interested in crawling around on the floor pretending to be dinosaurs than they are in sitting demurely for photo ops. Kids will be kids, and get-togethers are meant to be fun after all, so it makes sense to choose some clothing pieces that kids can wear to events, but that can also stand up to normal wear and tear. Truffles Ruffles is a children’s clothing company that offers a variety of pretty, feminine dresses, pants, sets and accessories for little girls.

Baby Bella Maya
HALO® Innovations

“Why should a mom be deprived of fashionable outfits for her child based on their gender?,” opined Noreen Kidwai, founder of Noreen Kidwai (NK), a company that provides customers with luxe, stylish pieces for boys under two. Kidwai spent time trying to find the boys’ counterparts for all the great designs and variety available for girls. Coming up empty was frustrating — and Kidwai found that many others were expressing the same feelings. It was then she realized that she could use her own strong sense of style and marry it with top-of-the-line textiles to create clothing that many other families would also want.

Saving water is an important step in conserving our earth’s resources but many find it difficult to do. Low-flow shower heads are one of the most common ways to avoid wasting household water. ConservCo, a Nevada-based plumbing distributor, has taken on the challenge of creating products that save water without diminishing the convenience of everyday life. Their Rubber Duckie & Friends line of shower heads for kids allows youngsters to enjoy bath time even more, while helping keep water usage to a minimum. The shower heads are available in five characters: the classic duck, a rhino, a frog, a hippo and a dolphin.

“Almost every parent has experienced a drooler at one point or another and dealt with traditional bibs,” said Lauren Anderson, the mompreneur behind the UnderBib. “When my first baby started drooling, I looked everywhere for something to protect her skin without covering her outfits or irritating her neck. I realized there wasn’t anything out there that solved my problem.” Like other hands-on moms, Anderson rolled up her sleeves and developed the UnderBib, a tot-sized covering that slips under clothing to protect baby’s delicate skin.

J. Austin Ryan Designs

Some pregnant women obsess over chocolate and pickles, but not Johanna Franks. When she was pregnant, her cravings were more about cloth. After leaving her interior design job to stay home with her two children, she was itching for something creative to cling to. Instead of letting her diaper days get her down, Johanna found inspiration in her children. Their ceaseless curiosity and effervescent nature gave her the gumption to create Love Frankie. She took her love of kids and her love of color, mixed it with vintage fabric finds and great Scandinavian design, and founded a line of kids clothing your customers will love.

Specialization leads to mastery, as evidenced by the designs at Wolf & Rita. The Portuguese company, founded by sisters Sonia and Claudia Rocha, was originally launched in 2013 to provide children with the finest in quality shirts. The influence of tradition cannot be overlooked: after all, the company is based in Guimarães, a UNESCO heritage site recognized for its importance to the country’s national history. The strength and perseverance of the culture are woven into the fabric of the designs.

Artsy types wanting to make money from their creative talents can now jumpstart their ventures with Kickstarter. Getting public funding for mass production allows creators to realize their dreams while allowing retailers to line their shelves with new products. As spring arrives, offer your earthy types the UltraCompact baby carrier from Bitybean. Help families talk directly to kids through their toys with Toymail Co. The designer of the newest plush pocket pals at Poketti is a kid herself, raising money for her animal toy line. MinkeeBlue has taken the weight off women’s shoulders by offering one bag for every situation.