HABA USA

We develop and discover for the most wonderful target group in the world – the children. Ever since the Habermaaß and Wehrfritz companies were established in 1938, our companies have focused on working for children. Our aim with our products and campaigns is to support their development, to make their life more exciting, more cheerful and more delightful in a nutshell, more what children deserve.

Our claim is underpinned by the corporate philosophy, “Top-quality products for children to use and enjoy.” It obviously works – our corporate family’s brand names are bywords for top quality, product reliability and environmental consciousness. Our quality management has been ISO 9001 certified since 1996. HABA offers a vast variety of unique, inventive playthings for children in any room of the home: toys, bathroom, kitchen and bedroom furniture, accessories and even indoor/outdoor tents.