Feature Articles: Behind The Brand

Here’s a sweet success story, inspired by both the fond childhood memories of a friend, and the wallabies who carry their young in a front-facing pouch! Eric says, “The same night we decided on the name myWallaby, we learned that Miriam was pregnant!” Miriam continues, “Given the ever-expanding shape of my belly during the months that myWallaby started to take shape, we can’t help but think that my growing belly was at least in part some inspiration for the myWallaby pouch!” Eric and Myriam share with The Giggle Guide™ how it all began and how their myWallaby Agile Doll Carrier has grown, along with their daughter.

Just as bad can mean “good,” and hot mean “cool,” the same formula holds true for Icky Products, as this brand connotes cute, comfortable, and clever children’s products. A mess of great stuff for babies and toddlers! Kate Somerset, the founder of Icky Products, may have first been inspired to produce products that helped with the “icky” aspects of child rearing, but over the years the brand has grown to be known for its quality, craftsmanship, clean designs and class. Kate shares with The Giggle Guide™ how Icky started and what Icky means today.

Meet Kristy Awald-Stafford, owner and inventor of the ToyWrangler™ from LuvLoo™. Kristy shares her “Behind the Brand” journey from active mom of two young boys to entrepreneur and enterprising businesswoman. She is a great example of how recognizing a real need begins the process to invent, manufacture and market a product that becomes a company. In her case, she saw a need for something that would eliminate constantly picking up and searching for things tossed down by her young ones. ToyWrangler was the answer. It’s something everyone with small children can use!

Happy 31st Anniversary to le top!

The people behind le top are highly respected, admired, and looked up to in the children’s industry as an example of so much that is great about the children’s business. Co-owner Chris Lun shares the birth, growing pains, challenges and triumphs of le top’s history. Chris always talks about the le top employees, and their retail customers, as “family.” Here’s a behind-the-brand look at this family’s success.