Items tagged “Online Stores”

Piggy Paint, an all-natural line of nail polish, offers an alternative to traditional kid polish. Water-based and made from natural ingredients, Piggy Paint provides polish in bright and exciting colors, suitable for even the smallest diva.

You’ve decided you want a sales rep and you’ve decided you’re ready for one too. The next step is defining what sort of sales rep you should hire. I’m using the word “hire” pretty loosely here… If you want to work with an independent sales rep, both of you create a contractual relationship rather than an employer/employee relationship. You don’t typically pay an independent sales rep benefits or withhold taxes from her commission check. If the relationship ends, the sales rep won’t receive unemployment benefits. These are some of the legal reasons why sales reps are independent.

Just for fun, here’s a list of commonly used acronyms. Many are specific to the kid’s industry. Some are general business terms. A few are just for fun.

Your task? Define all these acronyms correctly, including the bonus questions. Post your answer in The Giggle Guide “Comments” section. The first respondent with a perfect score will receive a Baby Prize Pack from LJBryn&Co. including: Doctor T’s Super Goop SPF 30 organic sunscreen, Scout Baby Organics bodysuit and an Itzy Ritzy wet bag.

The winner, and all correct answers, will be announced next week.

  1. SBO
  2. COB
  3. ROI

I’m going to tell you flat out that if you’ve designed a tee shirt line and have a collection of 6 or 8 tees that have done pretty well when you’ve sold them at your local Mom2Mom or craft show, you’re not ready for a rep—yet. How can you get your line ready for a rep, and the increased sales that go hand in hand?

You had a great idea to design and manufacture a line. You’ve sold it to a few stores in your neck of the woods. You’ve even gone to a few regional trade shows, or retail expos, and your line sold pretty well, so you forge ahead with plans to expand.

And now you can hardly keep up… Stores are calling you for re-orders but you’re on the other line and miss the call. You’re so busy dealing with supply, manufacturing and design details, you don’t have time to promote and sell your line anymore, much less follow-up with existing accounts.

The Giggle Guide® takes a look at changes in cotton diapers! We discover the real scoop on the cloth vs. disposable debate, and find some of the “cons” about cloth are just a lot of poop. Learn more of the facts about the budgetary and environmental benefits of cloth diapering. Retailers could help their bottom line by offering a selection of cotton diapering products for your eco-responsible customers.

Want to relate to tweenagers? The Giggle Guide™ talks to Kristen Taylor about Juvie, her shop dedicated to all things tween. She makes shopping for this niche group easier. Here’s a Retail Reality check on this special market. It’s challenges, strategies, key brands, marketing tips and successes. Juvie shows how being cool can become a hot spot for pre-teens … and their parents!

I have always heard the advice, “Do what you love!” As a partner in a successful ad agency and marketing director at Earnshaw’s, I often got to do what I maybe kinda liked. At least I knew I was using some of my G-given talents. I have always been drawn to the creative side of marketing, primarily on the word side (since I found out in high school I could not draw well enough to be commercial).

(April 2009) This fall, pediped™ footwear will introduce pediped™ hair clips by No Slippy Hair Clippy®. The launch represents a collaboration between the companies to create hair clips that complement pediped™ footwear’s best-selling styles: Giselle, Abigail, and Isabella. Infants and toddlers can now look even more adorable in these hand-crafted leather and grosgrain hair clips wrapped in Swiss velvet for a comfortable fit without tugging.

Contact: MaryLenore Arsenault / (615) 460-7485

It’s been a little crazy around here lately and sorry for my absence. I’m still filling LA orders which will be finished this week and I finally finished this piece that I’ve been working on for charity. It is so cool. I used reclaimed vintage papers for the world and acrylic paints for the rest. I even love the font I picked…it kinda has a retro feel to it.

I’m also donating a Hawk plush pillow to go along side of this fabulous painting, which I believe is a must have. I’ve mentioned before that this pillow is even cuter in person.

Several years ago, I attended a retail association’s meeting prior to the start of a national trade show. The leaders had gotten the names of every first-time exhibitor at the event. Each buyer picked one name out of a hat. They were asked to go to that exhibitor first thing and thank them for attending the show. The idea that retailers thanked a manufacturer for supporting a trade show struck me as a practice that truly recognizes the time, money and effort that manufacturers expend when they participate in a trade show.

Too bad there’s not a GPS system that gives you easy directions on exactly where to advertise to reach your buyers. Or is there? Like in the old days when you had to pull over and ask someone for directions, just ask any children’s retailer! “What trade source do you read or use?.” Ask buyers at shows and make some random calls. Ask your reps and suppliers. Search the Internet. Their first answer is a good indication of where you should put your advertising dollars. Take their direction and get more mileage out of your budget!

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