The 5th edition of Playtime New York (August 4-6) will offer a selection of merchandise showcasing 90 American and international children’s brands. Vendors will exhibit infant and children’s clothing, shoes, accessories, baby gear, toys, and deco/design products. The theme of this summer edition is “DREAM,” which will be explored in exhibitions, events and trend spaces to provide fantastic creativity throughout the event. Several companies are participating in Playtime New York for the first time, in addition to returning favorites. The Giggle Guide® previews a few must-see brands, including Rayil, Hazel Village Toys, Sammi & David and Sweet Petunia.
“You’re never fully dressed without a smile” as the Annie anthem goes, but it doesn’t hurt to also wear coordinating hair accessories, a knockout dress, fancy coat and step-out-in-style shoes. Those who shop for girls want their little miss sunshine to look adorable from top to toes. Styles that go along with what the adult world is wearing are fun for all, especially when manufacturers interpret mini-me clothing that remains age-appropriate. These vendors offer stylish merchandise that’s fashionable, tasteful and well-made. Need immediates? Help your customers dress their best at all the celebrations of fall and the holiday season with Liv and Lily, Donita, Biscotti and Rachel Shoes.
Anthem of the Ants is a well-loved girl’s clothing company creating vintage style garments for sizes 12 months to 12 years, all designed and manufactured in Los Angeles. Created by designer Lynn Keyes in 2010, the line was born from her love of denim and a desire to create items as unique and individual as the girls who wear them. Inspired from decades past and with attention to every detail, wash finish, buttons and trims; Anthem of the Ants crafts a well-made product combining vintage elements and silhouettes with a sophisticated, modern perspective.
Summer is the season of sunshine, but it’s also a time when baby showers reign. If you carry poème & poésie in your stores, there will be no need to include a gift receipt in the card. You will be offering something personal that goes beyond the obligatory oohs and aahs at the party. Saranga Weerasuriya designed the collection with her mother to reflect her heritage and family traditions. From mother to daughter, clothes and linens have been hand-sewn for each and every new arrival, boy or girl, in her family. Bloomers, shirts, gowns, blankets and swaddling cloths are a few of the signature pieces.
Boutique shopping is for the discerned customer looking for the out of the ordinary experience. They need something to attract them to venture into your store and away from the average mall chain stores. It’s all about the extraordinary taste of the boutique owner and the product that you carry. What you bring into your store isn’t about price, it’s about attracting attention.
The ENK Fall 2012 Children’s Club, held at the Javit’s Center in New York City March 11-13, 2012, featured almost 700 exhibitors. Two new trends spotted were more Made in USA and eco-Friendly brands. There were over thirty-five companies on hand that make their merchandise in the USA; another fifty tout themselves as eco-friendly. Exhibitors reported that sales were up from the previous year, a good sign for all. Here are a few of the brands especially selected by The Giggle Guide’s Leesa Valentino who attended the Fall Children’s Club: Pipopipo, SugaPlum, Knitwits and Bambeeno.
Trends come and go, but one thing always stays the same: classic clothing. While customers are sure to scoop up a few of the latest trends for their children, they are happy to invest in foundational pieces that never go out of style. Vintage clothing and accessories speak directly to our nostalgia, our sense of sturdy, trusty fashion, and remind us of our heritage. Partnering with vintage purveyors, including Home Spun Vintage, Grass & Clovers, Rachel Riley and Bottleblond Jewels, offers a timeless way to add to a retailer’s sales foundation.
In this Disposable Age of plastics and trends, Morgan Cycle brings to you classic ride-on toys designed and crafted to last as long as the sweet memories. Bicycle engineer Sylvester Yen, who has two decades of experience designing and manufacturing children’s bicycles, founded Morgan Cycle. While the industry raced to produce cheaper products, Sylvester dreamed of offering the most beautiful, safe and finely crafted ride-on vehicles. The very first Morgan tricycle was inspired by the original 1936 Van Doren design that captured the hearts of generations of Americans and was founded on the concept of “simple solidity.”
Teeny Tiny Optics is celebrating their 19th year selling great kid’s sunglasses. The 2012 collection focuses on fun, fashion and protection. We believe that protecting our children’s eyes from the sun is as important as protecting their skin, and Teeny Tiny Optics is the best place to buy cute, durable, fashion forward sunglasses for children. From infants to teens, all of the glasses offer 100% UV protection. All of our baby styles have soft, flexible frames.
Donita is the number one children’s clothing line in Indonesia and surrounding countries. The collection was launched in the U.S.A. last year to bring the line’s beauty, value and quality to the American market. The acceptance by retailers and consumers has been phenomenal.
The parent company, Liza Christina, has been in business for over 30 years. They are one of the best and largest clothing manufacturers in the world. Apparel is designed, sold, and distributed out of the Los Angeles area.