Feature Articles: Business Sense

Recipe for a Thriving Business

By Insights Discovered

If you’re a manufacturer, then you will definitely want to get a copy of this winning recipe! The ingredients: product, pricing, packaging, positioning, place, promotion and people. Directions: Mix together in a way that’s unique to you and most meaningful to the marketplace. Results: A thriving business that chooses to employ a successful recipe, commonly referred to as the “marketing mix.”

From Insights to Successful Outcomes – The Ins & Outs of Market Research

By Insights Discovered

Knowledge is the new gold standard. In a market place cluttered with countless competitors vying for a finite amount of sales, you need to be innovative to have your business stand out. To do so, you’ll want to understand how and what can be done to rise above the competition. Lack of time, money or understanding are among the most common reasons companies forgo market research. Without breaking the bank, companies can conduct market research activities gaining insights from key stakeholders such as customers or retailers.

Want to Drive Sales? You’ll Need a Road Map.

By Insights Discovered

Starting a business is like setting out on a journey. To get to your destination you will need a road map, otherwise known as a business plan. It’s reported that up to ninety-five percent of new businesses fail within the first five years. One of the the primary reasons contributing to their failure is lack of planning. Whether it’s a need for business understanding, just trying to navigate the world as a new entrepreneur or simply a lack of time, many business owners set out to develop their new venture without a proper business plan.