Feature Articles: Features

Come and play in NYC with The Giggle Guide^® as we romp through the festivities to be found at The Children’s Club ENK Show! Running from October 3rd-5th at the Javits Center in New York City, ENK promises to be full of tempting goodies. We can’t wait to feast our eyes on the bounty, so today we are treating you all to a sneak peak of what you can expect at this extravaganza. Here is a tasting of some favorites, including Ragdoll and Rockets, Verimode, Baby CZ and 10 Again. Let us know what you love best, plus check back soon for our full report of the show!

Tweens are passionate about developing and expressing their own opinions on everything relating to friends, fashion and family. This exciting coming-of-age period is balanced with the carefree nature of youth. Retailers working to tap into the buying power of tween girls look for originality, trends and products that attract young girls, without cinching tight the parental purse strings. Here, The Giggle Guide^® showcases BeePOSH, FROSK wear, Freckles & Maya and Mountain Mamas: magnetic brands that powerfully attract the “gotta-have-it” attention of eight to twelve-year-old girls!

Children’s sleepwear and undergarments have never looked or felt better. Today’s tots happily drift off to dreamland wearing comfortable, organic pajamas and undies in an array of catchy designs and colors. With New Jammies, kids get the chance to finally wear “food” on their clothing without making a mess! Knickerbocker Glory lets young girls proudly show off their underwear, without embarrassment. Goat-Milk™ brings the look and feel of Old World undergarments to children, and Empress Arts tailors fine sleepwear and loungewear fit for royalty.

Yesterday, The Giggle Guide^® shared the latest in protective swimwear for children. Today, we are focusing on our favorite head-to-toe sunny delights that pair with swimwear like surf goes with sand. By offering a dazzling mix of fun, functional and fashionable products to complement new swimwear, retailers can effortlessly increase add-on sales. Get ready to shine with child-safe sunscreens, cool shades and fabulous flip flops that are a step ahead! The Giggle Guide^® highlights brands that make the sun their business, including Baby Blanket Suncare, Teeny Tiny Optics, Swim Ways, and One Ruby Lane.