The Biz: The Grapevine

Hippototamus, a European-inspired children’s wear collection, has grown from its origins in company-owned brand shops in NYC to availability at other specialty retailers. For the first time, the brand is offering its unique and competitively-priced Spring 2011 apparel, for children ages newborn through six, to a broader market. “I am excited to be growing Hippototamus, as I began this endeavor five years ago to fill a huge void in the marketplace!” says founder and president Tiffani Talbot. “Better quality children’s wear at a moderate price point was not, and is still not, readily available.”

Babies amuse themselves with the simplest objects. Anything that rattles, rolls, dangles or squeaks suggests amusement park-like fun to little ones! Children have an inherent ability to uncover joy through simple pleasures, an ability that can be easily lost in adulthood. Adults, for example, look at a man’s necktie as simply a clothing accessory. However, in the eyes of a child, dad’s tie is an exhilarating plaything! With creative inspiration, Smart Mom, LLC introduces a tie designed for child’s play — the Babe Magnet: a tie that babies can enjoy safely, and dad can wear stylishly.

Kids are notorious for leaving their sippy cups just sitting around anywhere. When they finally return for another swig, they are either met with a sweaty, dripping mess from condensation or a lukewarm drink that’s no longer appetizing. Then there is the frustration of warming a baby bottle to take along in the car only for it to be cold by the time baby needs it! Want to provide your customers with a happy solution to both of these problems? Give Bottle Freakers a try!

Young boys and girls love to enter the world of knights, princesses, heroes and villains. Even with the most active imaginations, every story is made more exciting when children can experience the fantasy coming to life in active, surprising and hands-on ways. The pop-up series of classic stories published by Simon and Schuster presents favorite tales in an engaging way that makes reading an adventure! With the upcoming release of the newest title in the collection — Beauty and the Beast — parents can build a keepsake library of children’s literature.

Every night, sleepy-eyed babes are tucked in “snug as a bug in a rug!” Something about being bundled up nice and cozy is comforting. This reaction starts at birth when a baby is swaddled tightly and placed in a mother’s arms. Yet ever so quickly do these precious little angels learn to wiggle and squirm their way out of those flimsy receiving blankets, making it difficult for new parents and anxious visitors to comfortably hold them correctly. That’s why Silly Monkey Baby owners Anna Pieta and her mother created the BabyHug.

Oh, mama! Mixing cute and functional is no problem for little girls and their mamas when “Lillibands™” or “LilliWear™” is printed on their clothing tags…not that anyone needs to look at the tags, because the products speak for themselves! Lillibands and LilliWear are ingenious products created by a mother who has solved the daily dilemma of dressing a little girl and keeping her cute, clean, and comfortable for any occasion. That mother is Jen Newman. Using her appreciation of folk art, and passion for fashion and sewing as raw materials, Jen invented Lillibands, the headbands with an elastic underside that stay in place.

ICANTOO is a line of resort wear that focuses on inspiring people through its lighthearted, one-of-a-kind designs. ICANTOO was born out of the desire to raise spirits with clothing that is cheerful, affordable, and fun: upbeat apparel that perfectly captures the wonderful memories created on special vacations and family getaways. Each unique ICANTOO design offers a playful glimpse of something whimsical and unexpected!

Josiah has an important question.

In fact, all of the young rats in Professor Perimeter’s class — a class designed to teach ‘bad’ rats to be more “normal,” — have the same pressing question. Josiah (a bright eyed aspiring painter), Sarah (a ballet dancer with grace down to the tip of her tail), and Priscilla (a singer with a voice far bigger than expected and who is particularly fond of bright scarves) all want to know, “Why am I bad?”

Old pillowcases. Outdated bedspreads. And… feed sacks? These items usually inspire a charity donation or a rummage sale, but for Kirsty Mogensen, creator of Sailor Rose, pillowcases inspired a tailor’s vision. After having her daughter, Kirsty found herself drawn to children’s clothes made from non-conventional fabric — old tee shirts, pillowcases, and yes, even the feed sacks. “Not only did I find these inspiring for their beauty,” she says, “but for their ingenuity and that they retained a history.”

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